Tamer Atallah

● Managing and expanding supplier categories within Watermelon’s F&B-tech marketplace, integrating suppliers, buyers, and SaaS tools into a unified digital ecosystem. ● Built and maintained a qualified pipeline of strategic F&B suppliers across key product categories, driving marketplace growth and improving unit economics. ● Negotiated pricing, rebate structures, and commercial terms to enhance margins and supplier value proposition. ● Supported marketplace operations by aligning supply-side performance with buyer demand through data-driven insights and CRM analytics (Zoho CRM/Analytics). ● Contributing to growth of GMV by sourcing qualified suppliers and ensuring consistent service level agreements (SLAs) and partner satisfaction. ● Collaborated cross-functionally with Product, POS, and Finance teams to optimize the integration of supply, credit, and digital payment solutions.

• Spearheading innovative sales strategies that drive measurable revenue growth and enhance market penetration. • Cultivating long-term client relationships, ensuring high retention rates, and contributing to business sustainability. • Leveraging CRM systems to optimise client engagement, streamline sales processes, and enhance customer satisfaction. • Leading high-impact presentations and negotiations to secure strategic partnerships and business agreements.

• Spearheaded sales growth in the HORECA sector by developing targeted sales plans and strengthening client relationships. • Conducted market analysis to stay ahead of trends and improve positioning in a competitive market. • Managed timely quotations, deliveries, and debt collection, ensuring smooth operations and client satisfaction.

• Developed and implemented sales strategies that resulted in 20% annual growth, successfully onboarding 10+ new suppliers per quarter. • Led sales cycle management from initial prospecting to closing, ensuring seamless contract negotiations and product delivery. • Managed remote operations and expanded the KSA market, increasing supplier relationships and business growth. • Collaborated with cross-functional teams to optimize service delivery and client satisfaction.

• Managed daily operations, including inventory control, employee management, and sales strategy development. • Built and sustained long-term relationships with key stakeholders, increasing market share. • Led efforts to negotiate with suppliers and improve procurement strategies for both foodstuff and cold storage needs.

• Negotiated competitive pricing with suppliers and secured key contracts, ensuring cost savings for the company. • Managed the procurement process and inventory control, ensuring smooth supply chain operations.

• Exceeded sales targets by driving growth through both new and existing customer accounts. • Collaborated with internal teams to execute strategic sales initiatives and drive market share growth.

Money and Banking Financial Markets and Institutions Corporate Finance Investment and Portfolio Management International Trade and Finance Financial Modeling and Empirical Analysis