Tamar Chivadze

How can we support your business? Business Planning & Strategic Forecasting: We help startups and established businesses outline development plans, attract investment, or secure funding. We don't write "templated" text — we build strategies based on real data, deep analysis, and precise financial models that serve as a reliable roadmap for both you and your investors. Strategic Branding & Brand Audit: We create unique brand identities, core messaging, and philosophies that help you stand out and secure a memorable place in the market. If you already have an established business, we can help with a comprehensive audit — evaluating your current positioning and visual communication to uncover new growth opportunities that will restore and strengthen your emotional connection with your audience. Web Development: We build high-quality, industry-standard websites and e-commerce platforms, providing ongoing technical support to ensure your digital space is always seamless and fully optimized. Digital Marketing: From strategic social media management to targeted advertising, we create content focused on driving brand awareness and real sales growth. As the founder of Wonderscope Agency, I want to emphasize one core value: our goal is not simply to provide standard services. Our focus is on delivering tangible business results and creating long-term value that significantly increases your brand equity and ensures its stable position in the market.

FedEx Corporation (ICS LTD - Licensee of Federal Express Corporation) October 2023 — Present • Headed the Sales Department; strategic management and coordination of marketing and branding. • Identified new business opportunities, conducted detailed market analysis, and developed a 3PL logistics center strategy. • Conducted detailed research on Georgia's international trade, which formed the basis for developing a business expansion strategy and the 3PL logistics center plan. • Automated client data management and sales processes by implementing a CRM system. • Conducted strategic negotiations with headquarters and regional offices. • Performed annual brand audits and ensured standard reporting to the headquarters. • Implemented a KPI and monitoring system. Key Achievements (KPI & Results): Achieved +40% annual sales growth by introducing targeted sales strategies and CRM automation. Expanded client portfolio by 60% through identification of new business opportunities. Improved team efficiency by +30% via KPI dashboards and performance tracking. Increased client retention rate by 25% and lead conversion by 15–20% through CRM optimization and process improvements.

Responsibilities: Conducted trainings and consultations for grant program beneficiaries. Evaluated business plans and conducted individual interviews. Key Achievements (KPI & Results): Evaluated 3,500+ business plans, Conducted 2,000+ individual interviews, Delivered 150+ trainings, improving participant knowledge and program effectiveness.

Courses: Project Management, Brand Management, Business Ethics, Management Key Achievements: 1,000+ lectures delivered; 95%+ student satisfaction Annual syllabus updates by 20–30% Courses Taught: Project Management (Georgian/English), Conducted courses for both Georgian and foreign student

Courses: Project Management, Brand Management, Business Ethics, Management Key Achievements: 1,000+ lectures delivered; 95%+ student satisfaction Annual syllabus updates by 20–30% Courses Taught: Project Management (Georgian/English), Conducted courses for both Georgian and foreign student

Key Responsibilities: • Prepared business plans and conducted financial/operational analysis for multi-sectoral investment projects. • Prepared presentations for investors, assessed risks, and participated in negotiation processes. • Determined project profitability and developed strategic recommendations. Key Achievements (KPI & Results): Increased investment project approval rate by +30% through detailed financial and strategic analysis. Accelerated the budgeting process by 20%, improving project execution timelines.

• Developed marketing strategy, budgeting, coordination, and performance control. • Coordinated marketing and advertising campaigns. • Researched market and customer needs. • Planned and implemented segment-specific activities and events. • Managed branding and the implementation of new services. • Organized public events and educational activities. • Collaborated with universities, research institutes, and the Ministry of Education. • Adapted existing services to online platforms and implemented remote services during the COVID-19 pandemic. Key Achievements (KPI & Results): • Ensured customer engagement increase (+40%) and new customer acquisition (+20%). • 100% transition of services to online mode during the COVID-19 period (full digital transformation). • +25% growth in new service utilization. • +20% expansion of academic partnerships.

Business Consultant Management Consulting “INNOVA” (Project: M-TAG, Donor: IREX/USAID) (Project "Enterprise in Georgia," Donor: USAID/EBRD) December 2017 – February 2019 Key Responsibilities: • Provided business consultations and trainings for program beneficiaries. • Conducted in-depth market research, organized focus groups, and provided data-driven recommendations. • Evaluated business plans and conducted individual interviews. Key Achievements (KPI): • Evaluated approximately 2,000 business plans and conducted approximately 1,000 individual interviews. • Conducted 200+ trainings and 40+ focus groups/research sessions. Trainings Provided: Business development, Marketing, Business plan structuring, Sales.

Key Responsibilities: • Strategic planning for the company, and management of sales and marketing. • Financial analysis, budgeting, cost control, and determination of pricing policy. • Ensured management reporting. • Strategic optimization of the full logistics cycle (procurement, production, transportation, customs). • Conducted negotiations with commercial partners (banks, suppliers, media, B2B clients) and institutional structures. Key Achievements (KPI & Results): Achieved +35% annual sales growth through targeted sales strategies and operational optimization. Improved operational efficiency by +20% via process optimization and KPI implementation. Maintained 20% net profit margin consistently across five years. Delivered 150–200% ROI from strategically planned marketing campaigns.

Responsibilities: • Developed a marketing and branding strategy for the positioning of forwarding and transport services. • Researched the market and competitive environment to optimize offerings. • Analyzed sales and identified growth potential. • Prepared presentations for potential clients and partners, facilitating the attraction of new contracts. Key Achievements (KPI): • Corporate client growth +25%. • Sales growth +30%. • +30% improvement in lead conversion rate. • +25% increase in client retention rate.