Tamarah L Zimek

In this role, I serve as a marketing lead for IBM Automation’s ecosystem, supporting partners across the Americas through co-branded campaigns, enablement programs, and demand generation strategy. I’ve sharpened my skills in stakeholder management, cross-functional collaboration, and end-to-end program ownership—balancing partner business goals with IBM’s strategic priorities. This role has deepened my expertise in relationship-based marketing and operating within complex, matrixed environments. Key Contributions: 🔷Conceptualized, built, and now own IBM’s “Partner Power-Up” webinar program from the ground up—including naming, branding, speaker strategy, promotional cadences, and content design—resulting in 300+ global attendees per session and 70% retention; now a flagship communication channel for Automation partners. 🔷Designed and launched in-person GTM receptions in key IBM offices, managing everything from creative vision to logistics, registration, and post-event follow-up; each event drives 50–70 attendees and surfaces 1–3 qualified partner-led opportunities. 🔷Created and manage an internal-facing partner enablement portal used by 1,000+ unique visitors YTD—streamlining resource access, supporting partner activation, and reducing dependency on one-off requests. 🔷Own the full campaign lifecycle with IBM partners—collaborating directly with companies in the ecosystem to co-create joint marketing campaigns and events that speak to overlapping audiences. Navigate complex relationship dynamics and business priorities to align partner goals with IBM’s go-to-market objectives, driving mutual value while managing ambiguity with trust and clarity.

At American Express, I led digital marketing campaigns for premium card portfolios, managing cross-functional collaboration with brand, product, legal, and sales teams to deliver cohesive, compliant, and customer-centric messaging. I independently owned campaign execution from content updates to new product launches, ensuring alignment across multiple marketing channels while driving measurable business growth. Key Contributions: 🔷Led digital campaigns reaching 6M+ premium card members, driving a $104M revenue lift and a 32% increase in customer enrollments. 🔷Launched the high-performing “Fingerprint Earn” campaign with 1.1M+ customer activations, significantly boosting engagement and product adoption. 🔷Partnered cross-functionally with brand, product, legal, and sales stakeholders to ensure cohesive storytelling across paid, owned, and earned media channels. 🔷Managed end-to-end marketing content updates and new product launches, streamlining approval processes and maintaining strict compliance standards. 🔷Oversaw testing, approvals, and post-production validation for digital campaigns, reducing errors and accelerating time to market.

In this dual-role capacity, I drive strategic customer marketing initiatives and provide critical market insights through Analyst Relations, directly supporting TIBCO’s growth and brand positioning. I lead the creation and management of scalable systems that empower demand generation and customer advocacy, while synthesizing complex market intelligence into actionable strategies. My role blends data analysis, cross-functional coordination, and hands-on project management to fuel informed decision-making and impactful marketing execution. Key Contributions: 🔷Designed and implemented a scalable Reference Management System within Salesforce to consolidate and track customer peer reviews, boosting demand generation efficiency and customer advocacy for TIBCO. 🔷Analyzed Gartner and peer review data to inform and enhance brand and product perception strategies, providing actionable insights to marketing and product teams. 🔷Served as the primary point-of-contact and project manager for the Reference Management System initiative, coordinating partner communications, facilitating project updates, and hosting office hours to support adoption and user engagement. 🔷Drafted targeted event communications that successfully increased attendance and engagement at TIBCO marketing events. 🔷Produced concise, strategic reports on external industry analysts, enabling leadership to better understand market positioning and competitive landscape.

Starting as an intern and quickly promoted within six months, I contributed to shaping a positive and inclusive employee experience at TIBCO. I planned and executed innovative employee engagement initiatives, including creative fundraising and company-wide diversity and inclusion programs. When the COVID-19 pandemic shifted work remote, I led the rapid transformation of physical events into engaging virtual experiences, fostering team connection and morale through Slack competitions and family-friendly online activities. Key Contributions: 🔷Strategized and executed employee events that boosted engagement and supported charitable causes through creative fundraising efforts. 🔷Spearheaded the launch of a company-wide diversity and inclusion initiative, promoting a more inclusive workplace culture. 🔷Designed and implemented a virtual work environment, converting in-person events into interactive Slack-based competitions and family activities to maintain employee connection during COVID-19 remote work. 🔷Demonstrated rapid growth by earning a promotion from intern to assistant within six months based on initiative and impact.

During this 6 week long internship I gained public accounting experience. Each week I was assigned to a different team to assist them on creating financial reports, recalculation of financial statements, and fact checking. I was very fortunate to see how auditing differed for healthcare, technology, non-profit, and cannabis clients.

Starting this role at a young age, I developed a foundation of grit, discipline, and strong work ethic that continues to shape my professional approach. Waking up early to open the pool for shifts taught me responsibility and reliability. Beyond ensuring swimmer safety, I managed customer service by checking in guests and resolving issues with calmness and clear communication. This experience built my ability to perform under pressure, maintain focus, and deliver excellent service—skills that have carried over into every role since.

BEAM is a registered nonprofit that aims to teach high-school level students business concepts. I was chosen by a panel of teachers and student executives to be the Vice President for the BEAM Program.

Received my Master of Science in Marketing (MSM) degree from Santa Clara Leavey School of Business on August 2024. I've highlighted my top four most impactful projects from the program below. Check them out to see the innovative work I've been involved in.