tamara frances

researcher

About

User experience researcher skilled in conducting agile research at various stages of the product life cycle. Methods include (but are not limited to): usability testing (unmoderated remote usability), surveys (user discovery, concept testing), and A/B testing. Previously worked in account management within Large Customer Sales at Google.

Country

united states

City

new york

Industry

internet

Skill

data analysis, digital media, google analytics, digital marketing, microsoft office, customer service, project management, microsoft word, microsoft excel, microsoft powerpoint, public speaking, leadership, teamwork, market research, email marketing, sql, quantitative research, a/b testing, postgresql, amazon redshift, qualitative research, google suite, surveymonkey, social media marketing, adobe photoshop, event planning, graphic design, marketing, research, social media, marketing strategy, customer insight, google adwords, r, data visualization, sales, time management, paid search strategy

Experience

researcher

feedback loop

user experience testing analyst

alpha - smarter product decisions

2019-9 - Present · 7 yrs 1 mo

* Conduct agile research at various stages of the product life cycle for clients across all industries. Methods include (but are not limited to): usability testing (unmoderated remote usability), surveys (user discovery, concept testing), and A/B testing * Work cross-functionally to conduct research that informs and validates the development of Alpha's proprietary insights platform. * Employ UX research best practices for both internal and client-facing experiments. Clients include (but are not limited to): Uber, Experian, Utz, Colgate-Palmolive, Humana, and AARP.

undergraduate researcher

bass connections duke sociology department

2016-8 - 2017-5 · 10 mos

* Led data acquisition efforts to evaluate federal nutrition spending on children by age and income level. * Developed a white paper with an interdisciplinary team detailing spending for most safety net programs. * Contributed to a TEDx talk and presented findings at the Bass Connections research showcase. Tools: Stata, Excel

communications and social media intern

duke university office of global affairs

2016-5 - 2016-8 · 4 mos

* Grew social media followers by 58% and average likes per post by 119%. * Analyzed engagement metrics and optimized webpages using Google Analytics. * Designed high-profile print, web, and multimedia content using Photoshop and Canva. Tools: Google Analytics, Instagram, Canva, Photoshop

social media strategist

duke athletics

2015-9 - 2016-8 · 1 yr

* Created engaging content for 550,000+ Duke Athletics fans on various platforms. * Brainstormed strategies to increase engagement across Duke Athletics’ social media accounts.

marketing intern, crm team

redfin

2017-5 - 2017-8 · 4 mos

* Built an automated email campaign with a click-through rate 36% higher than existing campaigns. * Optimized and launched an automated email series to push new content using Selligent Marketing Cloud. * Analyzed engagement metrics and trends for new and existing high volume email campaigns. * Composed market research reports for C-level executives using SurveyMonkey and Tableau data. * Co-managed the Customer Connection program to gather qualitative data on customer experiences. Tools: Amazon Redshift, Sublime Text, SurveyMonkey, Tableau, Selligent Marketing Cloud, G Suite, Confluence, Microsoft Office