Tamar Bedianashvili

CRM Manager with hands-on experience driving player engagement and retention through data-driven, multi-channel lifecycle communications. I manage the full CRM cycle — from planning and segmentation to execution, testing, automation, and performance analysis. I work cross-functionally with product, design, analytics, and operations teams to deliver personalized player experiences and measurable business impact. Focus areas: • Multi-channel CRM campaigns (email, SMS, push, in-app, web) • Audience segmentation and personalization based on player behavior • Automated journeys (onboarding, retention, reactivation) • A/B testing and continuous optimization • Campaign performance analysis (engagement, retention, LTV) • CRM tools and platforms supporting scalable lifecycle marketing

As the Manager of Guest House Eden in Tbilisi, Georgia, I oversee daily operations to ensure exceptional guest experiences. My role involves managing and training staff, supervising their performance, and providing guidance to maintain high service standards. With a strong focus on hospitality, efficiency, and teamwork, I strive to create a welcoming atmosphere while optimizing operations for seamless service. My goal is to enhance guest satisfaction and uphold the reputation of our establishment through professional leadership and continuous improvement.

Responsible for managing and verifying player transactions with a strong focus on accuracy, compliance, and fraud prevention in a high-volume iGaming environment. Handled withdrawal reviews, transaction monitoring, and account checks to ensure secure and timely payment processing. Worked closely with Fraud and Support teams to identify suspicious activity and resolve payment-related issues efficiently while maintaining a positive player experience. Key responsibilities: • Review and process player withdrawals across multiple payment methods • Monitor transactional behavior to detect potential fraud or irregular activity • Perform KYC / AML checks in line with internal policies and regulatory requirements • Investigate and resolve payment-related cases and escalations • Collaborate with customer support and compliance teams on complex cases

Provided frontline customer support in a fast-paced iGaming environment, handling player inquiries related to accounts, payments, bonuses, and technical issues. Delivered timely and accurate assistance via live chat and email while maintaining high service quality and adherence to internal procedures. Worked closely with payments, compliance, and technical teams to resolve complex cases, reduce escalations, and ensure a smooth player experience.