Talitha Souza

- Atuação na liderança de projetos de brand experience e live marketing, conduzindo iniciativas criativas de alta complexidade do planejamento estratégico à execução, com foco em excelência, eficiência operacional e alinhamento aos objetivos globais da Shell. - Responsável pela gestão integrada de projetos, incluindo orçamento, cronogramas, riscos e performance, com interface direta com times globais, agências e fornecedores estratégicos. - Reconhecimento recorrente pela excelência na entrega dos projetos, com 90% de avaliação máxima por parte dos business partners, evidenciando alto nível de confiança, alinhamento aos objetivos de negócio e consistência na execução. - Atuação orientada por dados na análise de performance de eventos e projetos, utilizando aprendizados contínuos para otimização de processos e entrega de eficiência financeira, com 82% de atingimento do target global de savings (meta de 20% de redução de custos por projeto), sem comprometimento da qualidade ou da experiência entregue. - Liderança em governança, compliance e segurança, garantindo aderência rigorosa a padrões globais de saúde, segurança, proteção do cliente, privacidade de dados, contratos, aquisições e diretrizes de marca. - Colaboração estratégica com múltiplos stakeholders para traduzir objetivos de negócio em soluções criativas, analíticas e operacionais, assegurando entregas consistentes, inovadoras e alinhadas à reputação global da marca.

- Atuação na coordenação global de projetos de brand experience e eventos, com liderança no gerenciamento de sistemas de controle financeiro, orçamento e governança, garantindo transparência, rastreabilidade e alinhamento com times globais. - Condução de análises de dados e performance de eventos anteriores, identificando oportunidades de melhoria contínua, ajustes estratégicos e redução de custos, contribuindo para a construção do desempenho financeiro dos projetos. - Desenvolvimento e implementação de melhorias estruturais nos sistemas de gerenciamento de projetos, otimizando planejamento e execução e resultando em uma redução superior a 60% na recorrência de erros, elevando a qualidade, consistência e previsibilidade das entregas. - Atuação rigorosa em compliance e padrões globais para eventos, abrangendo saúde, segurança, proteção do cliente, contratos, aquisições, privacidade de dados e diretrizes de marca. - Colaboração ativa com stakeholders de diferentes áreas para compreender objetivos de negócio e traduzi-los em requisitos analíticos e operacionais claros, fortalecendo a tomada de decisão e a governança dos projetos. - Base de resultados que sustentou evolução para posição de liderança, com alto nível de confiança dos business partners e contribuição direta para metas globais de eficiência e savings.

Affiliate and partner account management, including negotiating terms and conditions, monitoring performance, and ensuring compliance with established goals and objectives. LinkedIn platform presence and content management, including campaign creation, metric analysis, and performance reporting. Development and implementation of communication strategies to improve company image, including public relations, crisis management, and branding actions. Press release writing and distribution to announce relevant company news and activities. Analysis and monitoring of customer presence in the media, including identifying opportunities and threats, tracking news coverage, and evaluating performance in relation to strategic objectives. Elaboration of detailed performance reports and tracking relevant metrics, such as media presence reach and audience engagement. Implementation of strategies to increase brand presence and maximize reach, resulting in a 30% increase in media presence reach.

- I started as a Event and Experiences Leader and in less than 4 months, I was promoted to account manager. - I increased leads by 40% in sponsored events through greater brand promotion and communication, and also negotiated up to 20% reduction in sponsorship fees. - I oversaw all events and experiences from start to finish, including planning and managing internal and external events and experiences, overseeing the production process of the events(set-up), creating budgetary plans for the events and maintaining the event budget. - I was responsible for measuring the success of the events, and aligning key performance indicators with the event's goals. - I evaluated the team and provided performance reports to ensure that we achieved our goals and identified opportunities for improvement.

- Managed a team, overseeing all stages of graduation parties (pre, during and post) with a focus on organization and monitoring; - Coordinated end-to-end planning of events including supplier prospecting and negotiation, cost/budget control, staff hiring, assembly and disassembly, decoration, and on-site monitoring; - Successfully reduced supplier costs by 32% through long-term negotiations and mapping out events for the year in advance. This enabled us to contract at a discounted rate and reduce lease prices by committing to a volume of events in the semester; - Secured an exclusive partnership for two years with the largest inflatable water slide in the city (15 meters) for pre-graduation celebrations. This set our company apart from the competition and helped us close several contracts; - Conceptualized a circus-themed party with an aerial stage and performances featuring acrobatic fabric and hula hoop on the ceiling, which left guests in awe and received positive feedback; - Led and balanced the working hours of a team comprising an assistant and an intern, developed operational training programs, and implemented a streamlined system; - Established inventory control processes for food and beverage suppliers to ensure timely replacements during events; - Created an Instagram photo booth that printed guests' photos after they published them with the official hashtag, leading to increased brand exposure and participant interaction; - Increased referral-based contracts by 60% through effective after-sales service implementation; - Managed various aspects of event planning, including budgeting, technical visits, contract analysis, customer relationship management, and supplier management.

- Initially responsible for organizing and monitoring events solo, I established efficient processes for contract management and party planning, mapped out reliable suppliers, and fostered strong relationships with both suppliers and customers; - Successfully reduced customer complaints by 40% by creating a customer service channel that offered timely and helpful assistance, clarifying doubts and building trust and rapport with our clientele; - As the sole organizer, I oversaw production and decoration for all company events, ensuring seamless execution and consistent quality.

- Managed end-to-end event planning, from pre-event budgets and cost control to supplier management and customer relations; - Reduced catering costs by 40% and eliminated customer complaints about food quality by bringing catering in-house. I obtained the necessary permits from health authorities and managed food procurement and production for all events, resulting in greater profitability and increased demand for our catering service in other cities; - Reduced customer complaints by 70% through more efficient customer service. I implemented automatic responses for frequently asked questions on our Facebook page and directed certain inquiries to WhatsApp and email. I also trained our team to respond quickly and effectively, leading to a zero-complaint record on consumer complaint websites; - Increased new contract sign-ups by 20% through the creation of a professional website. I researched website development and purchased a template that enabled customers to connect with our business directly. This resulted in online sales growth, and our chat feature became a primary sales channel for the company.

- As an event specialist, I excel in planning, coordinating, and executing events of all sizes and types, ensuring seamless and memorable experiences for clients and guests. - I have a proven track record of controlling expenses and negotiating with suppliers to ensure cost-effective solutions without compromising on quality. - My customer-centric approach involves establishing and maintaining positive relationships with clients at all stages of the event, from initial contact to after-sales support, to ensure their satisfaction. - To drive sales and foster customer loyalty, I implemented an effective post-event feedback system that includes follow-up emails and monitoring of suppliers' photo album delivery to clients, resulting in increased referrals and repeat business.

- Managed all activities of the 2016 Olympic Games ticket system. - Managed and supervised a team to ensure accurate and efficient task completion, evaluated and resolved problems presented by team members, and monitored attendance, schedules, and absences to optimize performance. - My focus on operational excellence resulted in the lowest rate of errors and complaints in Rio de Janeiro, earning me a promotion to manage conflicts and improve the operationalization of the event in Manaus. - I did a similar project in South Africa, during the World Cup in 2010.

Welcomed and guided Brazilian and foreign tourists during their arrival at the terminal Pier Maua, either at check-in or check-out, giving you instructions on clearance procedures and removal of luggage, documentation, among other tasks.

- Organized and promoted the sale and provision of services. - We guide students throughout the exchange process. - We operationalize the exchange, after-sales and e-mails marketing.

Answered customer’s calls and guided them by solving their predicaments. Sorted general complaints and issues of workers and customers. Set appointments for managers and clients per request, with due consideration to their schedules. Coordinated with the staff at meetings and conferences to make arrangements for events.