TALAT OLGAY

Head of Sales ( Perfumery & Food ) & Export & Trade Marketing

• Direct report to OP/OT Sales Director.Manages 4 Region Manager, 2 Region Sale Chief directly and 9 sale chief, 11 mgu, 7 bdu, 75 mt; totaly 108 • Develops and implements OP sales strategy and PL development-follow up - execution • Responsible of app. 30 M accounts generating app. 12 MM RC volume which generates app. 550 MM TL • Leads Turkey On Premise Field Sales Team for account gain, budget spents, field execution, volume targets and P&L target execution and follow up

• Direct report to OP Sales Director.Manages 4 KAMs • Develops and implements total Turkey OP key account sales and trade marketing strategy. • Responsible of key accounts including Burger King, AFM, TGI Fridays; generating app. 3.000.000 rc sales volume. ( app 60.000.000 TL Turnover ) • Leads and coaches whole Turkey On Premise Field Sales Team for special account gaining and negotiation skills. Manages operation side in responsible accounts with turkey field sales team • Responsible of Turkey Vending operation and P&L responsibility

• Responsible for the Traditional Trade Distributor management in Marmara Region. Prepared and finalized sales contracts in Horeca accounts and ensured product supply. • Managed and coordinated Traditional Trade Sales Team. Followed up monthly regional sales targets. • Also realized sales/marketing of Nestle Pure Life to foreign countries and followed up export operation.

• Responsible for all contract negotiations in key accounts. Planned and executed listing of the new products, sales & promotion activities, realisation of the sales objectives, follow-up of the clients accounts, preparation of the periodical sales reports and presentation to the top management in the key accounts and Horeca accounts. • Managed and coordinated key account sales team and the merch team. Followed up monthly based regional sales targets.

• Responsible for all contract negotiations in key accounts. Planned and executed new products, sales & promotion activities, realisation of the sales objectives, follow -up of the clients accounts, preparation of periodical sales reports for key accounts (ie Migros, Şok Migros, Carrefour, Gima, Bim, Dia, Metro, Real, Maxi and BTT for all regions of Turkey ) of all Danonesa products in beverage category (Hayat Su, Akmina and Flora) Coordinated key account sales team and followed up the monthly based regional sales targets. • Managed the merchandising team in the key accounts; coordinated and executed target setting, route planning and trainings