Talal Alhaja

As Sales Director – B2C (KSA & UAE) at Cobone.com, I am responsible for leading our sales teams across Saudi Arabia and the UAE, with a strong focus on driving growth, strengthening market presence, and expanding merchant partnerships. Key responsibilities: Leading and managing B2C sales teams in both KSA & UAE. Developing and executing strategies to accelerate growth in key markets. Building and nurturing strong relationships with merchants and partners. Driving revenue through strategic market focus, merchant acquisition, and customer engagement. Collaborating across markets to ensure operational excellence and sustainable growth. With my previous Cobone experience (2014–2019) and expanded expertise in the Saudi market, I am excited to return and contribute to the company’s ambitious growth journey.

resal is a leading company enabling individuals, businesses, and merchants to fully benefit from digital value through prepaid cards, rewards, and loyalty programs. Key Responsibilities & Objectives: - Merchant Acquisition: Secure new brand partnerships across all segments (Accommodations, F&B , Activities , Land marks , Retail and entertainments ) ensuring a balanced distribution. - Discount Offers: Obtain discounted offers from new brands to enhance resal's offerings. - Employee Benefits: Negotiate exclusive discount codes with new merchants for resal. - Co-Marketing Growth: Expand co-marketing activities through strategic collaborations. - STA Projects: Collaborate with the Saudi Tourism Authority (STA) on the "Saudi Visit" initiative, focusing on the City Passes Project to acquire merchants and discount offers for digital cards covering all segments across KSA cities.

-Managing group sales team across eastern, western, central regions through daily meetings and development of target segments -Generating B2B sales leads by identifying major clients in different sectors (education, banking, corporate, government, retail, etc.) resulting in a 30% increase in comparison to previous years. -Development and execution of the sales strategy for all Sala Entertainment sub-brands to close yearly targets. -Initiating and finalizing corporate deals and collaborations with A-class clients such as (Fly Adeal, PIF, Logicom, and STA) resulting in reaching desired annual targets within the second Q2 2023 -Coordinated and supported the marketing team in implementing competitive monthly offers to achieve the desired targets. -Weekly sales report development and delivery to top management

-Developing and implementing strategic marketing plans, sales plans, and forecasts to achieve corporate objectives. -Led the marketing and sales (B2B/B2C) to generate leads through research and referrals and convert leads to new accounts. -Using the Salesforce management system to control internal processes and achieve targets. -Analyzing market trends and evaluating competitor activities. -Establishing and maintaining relationships with companies, organizations, associations, government departments, and other bodies that meet the company’s demographic and target market and developing sales strategy resulting in acquiring 1000 merchants across different sectors -New business stream development -Retail partners management and retention.

-Responsible for managing key accounts in the F&B, Entertainment, Beauty, Health, Electronics, Fashion, and Service Industries to secure merchant participation in various loyalty programs. -Increased the number of partnerships by 40% -Drive new business opportunities to maintain a deep partnership with merchants. -Manage product development/service mix concerning merchant participation, web promotions, advertising, and customer service expectations. -Led cross-functional processes (Sales – operations). -Developing and executing comprehensive internal and external reporting of account status, issues, strategic sales plans, and related merchant program development. -Forecast and report revenue and other key metrics, including tracking progress toward forecasts.

• Create a business plan, initiate the marketing concept overall, forecast and increase revenue stream and number of merchants, • Create the various city sales targets in KSA and build and expand it to a global level • Provide management with quarterly achieved revenue targets and future plans. • Provide management with manpower requirements and organisational development on a quarterly basis • Build and maintain a balanced sales pipeline for all new and existing products and services. • Consult with clients and prospects to identify, deliver and manage commercial deals that provide sustainable revenues for the business. • Understand client needs and translate these to workable solutions, mobilizing relevant organisational resources across functions, teams and geographies. • Analyze sales statistics to determine business growth potential. • Develops or participate with the Senior Staff, in the development of the Strategic Marketing Plan for the Company. • Develop and implement an effective strategic sales plan for all sectors • Development of online and offline sales strategy • Collaborate closely with the Operations and Marketing teams on developing new schemes and create strategic plans to promote the vertical across the various related merchants. • Standard measurement will focus on actual sales, profitability, and growth percentage within the business unit. In addition, developing and maintaining a strong pipeline of new customers will be a key indicator of future success expectations; • Update the company on changing trends within the online marketing environment so the organization can make and adjust plans accordingly; • Utilize existing account management processes and reporting systems; • Reports to the Country Manager.

1. Develop strategies to direct the sales team towards generating sales. 2. Managing online team. 3. Managing/selling our online advertising spaces/banners. On our portals. 4. Conducting high level presentation to key accounts in region. 5. Managing /selling especial executions adverting solutions for key products. 6. Developing & executing strategies in order to increase traffic on all portals. 7. Conduction online training to direct sales team. 8. Build and maintain excellent relationships with clients. 9. Team Recruitment (for specific online requirements). 10. Maintain & oversee the progress of the online team in the Saudi Region.

1. Demonstrate and sell waseet.net products (e-banners, e-directories, SMS & EMAIL). 2. Managing e-auctions which is our major website activities by arranging auction products auction PNL and auction event. 3. Implement a marketing strategy for Sales department. 4. Lead and assist sales team by helping them to close the deal and deliver best services. 5. Hiring suitable key account sales team in major cities Jed – Ryd - Dam. 6. Visiting major client in KSA in order to present and demonstrate our website products.

- Sell and demonstrate MS CRM, MS SharePoint and MS project managements. - Implement a marketing strategy for Sales department. - Lead and assist sales team by helping them to close the deal and deliver best services. - Visiting clients in Saudi Arabia and propose the technical consultation.

- Mange, Support & Assist the technical support team (8 people). - Mange the provision & evaluation of any new technology in terms of HW or SW. - Hiring suitable Technical Talents as-and-when required. - Visiting clients and propose the technical consultation, also responsible for full plan of upgrades of Technologies (HW, SW).

My duty was in the sales department where I handle the responsibilities of sales and marketing our company products which is HW and SW solutions to our potential customers in the Saudi and Pan Arab Markets. I was involved in presentations and demonstration where I seek new clients and build a strong relationship with them through our services after sale.

My job was in the technical department where I handled the responsibilities, supporting the sales procedure in implementing the ACP products and its accessories, answering all the clients’ questions and providing them perfect client servicing. Also I was part of several projects (outsourcing) for different fields such as Jeddah prep school, mining companies (Maadan) and Aramco.