Tala Karameh

Manage a diverse portfolio of retail, e-commerce, beauty, and lifestyle clients, overseeing strategy, creative production, and execution across Lebanon and the GCC. Lead the design and rollout of 360 marketing campaigns (online & ofline), ensuring alignment between digital, e-commerce, and in-store activities. Supervise photoshoots - including concept creation, styling, location setup, and post-production - while ensuring brand consistency across all visuals. Oversee content creation and scheduling across Instagram, TikTok, Facebook, YouTube, Snapchat, LinkedIn, and X, approving all visuals and coordinating with creative teams and photographers. Manage ad campaigns on Meta, Google, and TikTok Ads Manager; monitor daily performance, optimize targeting, and report results. Plan and execute brand activations, influencer partnerships, and PR events, handling gifting, collaborations, and post-event communication. Produce monthly reports covering KPIs, social growth, trafic, and ROI, ensuring continuous improvement of campaign performance. Collaborate with designers and developers to maintain consistent digital and e-commerce branding. Direct and script video content for campaigns, ensuring creative storytelling aligned with brand identity. Worked on shopify and WordPress to ensure equal communication between all platforms, and to assist e-commerce brands maintaining the organization and theme of the website

Planned and executed monthly and seasonal marketing campaigns across digital and offline channels. Created comprehensive content calendars for multiple brands under Izzat Daouk Holding, managing post scheduling, captions, and story concepts across Instagram, Facebook, TikTok, and LinkedIn. Developed marketing strategies that enhanced brand engagement and supported sales through creative online and in-store initiatives. Led the ideation and execution of key seasonal campaigns (Ramadan, Eid, Valentine’s Day, Summer, etc.), crafting campaign slogans, communication strategies, and event activations tailored to both online and retail experiences. Coordinated with cross-functional teams including design, purchasing, and media buying to ensure cohesive campaign rollout and impactful product bundling strategies. Conducted weekly competitive analysis to identify market trends and inform content and product positioning strategies. Oversaw all community management efforts and handled performance reporting and analytics for social media channels using Meta Business Suite.

Developed and executed monthly content calendars for multiple brands within the holding group. Created detailed monthly KPI reports to track performance and optimize strategies for each brand. Managed Facebook, Instagram, TikTok and LinkedIn accounts, ensuring brand consistency and engagement growth. Developed and executed both above-the-line and below-the line marketing strategies, including designing billboards for outdoor advertising to increase brand visibility and drive engagement. Designed high-quality visual content using Adobe Photoshop and Illustrator, and produced professional videos using Adobe After Effects and Premiere, ensuring alignment with brand identity and marketing objectives across multiple campaigns. Engaged with online communities, responding to comments and inquiries to foster relationships and enhance brand presence.

- Conducting in-depth competitor analysis for clients and updating it - Creating Stakeholder sheets for every client - Publishing Press Releases - Constructing detailed social media strategies - Creating communication plans for clients; including ideation, social media calendars, and KPIs

- Working on ideation, setting strategies, goals & KPIs, and creating social media content calendar for the company. - Ideation, creation, and execution of ads across all social media platforms. - Analyzing the analytics acquired and modifying strategies accordingly creating better and improved strategies. - Reporting of social media insights.

Assisted in content creation for clients Assisted in organizing campaigns Handled tasks including an in depth competitor analysis Took part in branding content for clients