Tal Eisenstein

Outopia Outdoor Kitchens

Initiating the idea of card business at emka group. Arranging the joint venture with leading european card manufacturer based on Know how transfer. Set up the complete business plan negotiating & purchasing the production equipment. Planing and preparing the infrastructure at the production site for machines installation, Training of production staff at germany. Recruting technical staff as well as sales staff and training them about the new product range. Writing the marketing strategy. Excuting the whole plan. Reporting to board of directors. Developing new nich markets and products. Creating a market revolution and changing consumer behavior with gift card and debit card concept. Strategic alliance with credit card companies as well as major retailors. From 0 to 100 "Emka card systems Ltd" become the biggest card manufacturer in Israel for loyalty. Gift cards, and id cards including fulfillment services. 85% market share in gift cards.

Emka digital is an incubator for start-ups in the digital world, we approach developments in mobile, web, and social networks.

Developed the direct mail business. Investments in new Production technologies. Developed new line of products. Entered into digital print and web finishing products. Bringing new major accounts. Market research about the envelope industry. Initiating and recruiting partners in europe group Mayer Kuvert from Germany to form a joint venture in the field of envelope based on know how transfer. As managment rep. I prepared the whole group to adopt the Iso 9002/1 standards.

Set up of new factory for business forms production in Antwerpen Belgium from bottom to roof arranging the building infrastructure to be prepared for the machines installations. Recruiting staff and training. Set up of production rulls methodology. Sales staff training. Daily operation of the plant, procurment for raw materials. Set up of prepress department, customer support Reporting to board of directors.