Tal A.

Growth and Partnership Lead @ Lightricks

About

An experienced and tech-savvy marketer with a proven track record in managing growth, business development and user acquisition strategies across B2C and B2B SaaS sectors | Adv. | Ex-Wix | TA @ TAU

Country

Israel

City

Tel Aviv-Yafo

Industry

Computer Software

Skill

Growth Strategies, Marketing Strategy, Strategic Partnerships, Business Strategy

Experience

Growth and Partnership Lead

Lightricks

2023-8 - Present · 3 yrs 2 mos

As the Growth and Partnership Marketing Lead at Lightricks, I spearheaded the creation of the affiliate program and strategically manage marketing activities across Growth Ventures to accelerate user acquisition and achieve advance company objectives: * Lead cross-functional teams to refine and implement marketing strategies across both B2C and B2B products. * Track and analyze critical performance metrics to enhance ROI and campaign success. * Collaborate with product and analytics teams to align marketing and product strategies. * Shape long-term marketing approaches in partnership with senior leadership to drive business objectives.

Strategic Partnerships Specialist

Wix

2021-10 - 2023-8 · 1 yr 11 mos

Tel Aviv, Israel

* Conducted in-depth market research to design effective marketing strategies and launch plans for collaborations. * Oversaw the planning, execution, and analysis of user acquisition campaigns across Wix’s product suite, leveraging multiple channels such as Paid Search, Display, and SEO. * Led localization initiatives, enabling international expansion through precise campaign configurations and ongoing performance improvements.