Takumi Inoue

As the head of strategic people and organizational planning at a marketing solutions company with over 600 employees, I lead bold, forward-leaning initiatives to drive mid- to long-term business growth and strengthen our competitive advantage. I work closely with executives and business leaders to design and implement transformative organizational strategies.

Leading a organization of over 120 employees to develop and implement cross-group marketing solutions within the Rakuten Ecosystem, including leveraging Rakuten Points and the popular character "Okaimono Panda" to drive customer lifetime value and increase group synergy.

Led the successful PMI (Post-Merger Integration) of multiple marketing-related departments across group companies, launching a new unified organization of over 120 members. Acted as a key liaison between senior management and employees to establish shared values and culture. Developed and implemented initiatives to drive strategic alignment, enhance internal networking, and elevate employee engagement.

Led business development and marketing strategy for Rakuten Ichiba's fashion category, increasing gross merchandise sales through innovative media campaigns and marketing strategies.

Managed a team responsible for consulting and advising fashion merchants on Rakuten Ichiba to boost sales and optimize marketing strategies. Delivered strong growth through strategic promotional campaigns.