Takahiko MINOTANI

Understand the behavior of consumers / shoppers in the Era of digital (DX) trend, and the acceleratingly diversifying distribution environment (omni-channel),) to provide a comprehensive brand experience strategy based on each process. Understand the purchasing behavior from both real and virtual aspects, and seamlessly propose strategies from brand building to actual sales, and its execution plans include PR & digital.

Joined Ogilvy in Aug. 2010 to enhance Ogilvy’s strategic planning function and shopper marketing superiority with strategic thinking. Expertise in marketing/strategic planning encompasses a wide range of consumer categories, including finance, automobiles, FMCG, retail, travel, food /beverage, and petrol, for both multinational and major domestic brands. From brand building to call-to-action, as well as PR,he could develop the seamless strategy with context which based on consumers’ as well as shoppers’ mind. Also added knowledge of technology branding and omni channel strategy development with Customer journey and User Experience Design. He co-authored a book, “Illustrating Marketing” from Nihon Jitsugyo Publishing and wrote Shopper Marketing article to "ChainStore Age Japan"​

Brand, Communication, Marketing, PR and Research consulting for various international and domestic clients e.g. pharmaceutical, FMCG, and retail. Develop new RX drugs entry strategy and plan to Japanese market; Analysis based on market research; Establishing discrimination based on analysis of competitive advantage; and PR planning and implementation of Communication Plans toward Consumers, patients, their families, physicians, KOL, supervisory authorities. Develop the strategy and apprication plan from brand building to Shopper Marketing.

To start and reinforce the Strategic Planning function at Grey Japan. Developed new global branding tool for entire Grey Group and educate Strategic planning staffs around region. Develop the marketing and communication strategy through the health care to FMCG with Grey Group functions include G2 and Grey Health care unit. Past Assignments: AXA Life, HKTB (Hong Kong Tourism Board), P&G, GlaxoSmithKline, Mars, Amway Japan, BAT (KENT & Dunhill), Novartis (Lamisil), BML(Bufferin), Ciba Vision, McAffee Japan, & Plantronics.

Joined Bates Yomiko as a North Asia Regional Strategic Planning Director in order to rebuild the Strategic Planning function in Japan (Tokyo) as well as North Asia region. Executive member of the Board tasked with the improvement of Japanese office operation and its quality of product in order to achieve better profit level as well as future growth. Bates Asia Pacific Strategic Planner Training, & Bates Yomiko operating committee.

Through the 16 years of work in McCann, provide wider range of Marketing and Communication strategy for many differwnt categories from FMCG to B2B clients. Worked at many different McCann's office as Tokyo, Osaka, New York and Vietnam. Enable to develop a distinctive brand equally between the local market (Japanese/Asia) and multinational clients. Past Assignments: Japan Airlines, Tokyo Disney Resort, Cathey Pacific Airlines, ExxonMobil, IBM, Gateway, SEGA, Fuji Film, Coca Cola Japan (Tea), Japan Telecom, SEIKO, GM (Chevy), SAAB, OPEL, Isuzu, AXA Life, Fidelity, Nestle, KFC, Pizza Hut, Asahi Beer, Glico, Uni-Qlo, Mizuno, KIX(Kansai Airport), American Airlines, Coca Cola USA and others.

MBA

Statistics / Mathematics