Taiyeb Hasan

Executive | Marketing & Product Innovation @ Synesis IT PLC.

About

In my professional journey, I have embraced diverse roles, each enriching my skill set. Currently, I'm working at Synesis IT as a Marketing & Product executive where I am responsible for multiple tasks including product GTM strategy, digital marketing, branding, market research & management. Before this, as a bnext intern of Digital Marketing department at bKash Limited, I have participated in planning, execution and evaluation of marketing campaigns. I have also gained part-time job experiences while studying at North South University. At Rank Wizard LLC, I excelled as a part-time SEO content writer, exploring and writing on different niches. At Life Bangladesh, I was a part-time copywriter and also have participated in social welfare project. Each experience has uniquely contributed to my expertise in different skills. I am eager to push my limits while contributing to the organization’s success and the advancement of my professional growth.

Country

Bangladesh

City

Dhaka

Industry

Information Technology & Services

Skill

Artificial Intelligence (AI), Prompt Engineering, Artificial Intelligence for Business, On-Page Optimization, Website Updating, Product Mapping, Optimising, Cost Per Acquisition, Keyword Research, Pay Per Click (PPC), Service Work, Business Development, Negotiation, Interpersonal Communication, Sales and Marketing, Public Relations, Emergency Management, Social Media Management, Digital Marketing Content, Digital Business

Experience

Executive | Marketing & Product Innovation

Synesis IT PLC.

2024-7 - Present · 2 yrs 3 mos

Dhaka, Bangladesh

Driving go to market strategy for Convay platform through digital marketing, brand communication, content planning, product strategy and cross-functional coordination to enhance user engagement, product visibility, brand positioning and business growth. Besides Convay, I am also supporting other business and marketing assets of multiple projects of Synesis IT.

bnext Intern | Digital Marketing

bKash Limited

2024-1 - 2024-5 · 5 mos

Dhaka, Bangladesh

Supported the Digital Marketing and Brand teams by contributing to brand strategy, content planning, campaign executions across multiple digital platforms, competitive analysis, and gathering consumer and merchant insights through market visits. • Researched & analyzed other apps’ branding approaches around the world to support bKash app’s positioning & brand planning. • Contributed to the executions of multiple campaigns across multiple digital platforms (Google, Meta & TikTok). • Participated in content strategies of digital contents for bKash’s TikTok account. • Helped in the evaluating market situation of Eid campaign through merchant & consumer insights from market visits. • Helped in the audience analysis of TikTok platform to determine probable target audience. • Conducted competitive app analysis & tracking competitors’ app features & social media marketing strategy. • Analyzing social media channels & pages for possible collaboration & brand endorsement. • Helped in ensuring digital ads placement of bKash in multiple marketing campaigns. • Helped in preparing Hero Banner schedule for March, 2024.

Content Editor

LIFE Bangladesh

2022-10 - 2022-12 · 3 mos

Dhaka, Bangladesh

• Designed & executed social media posts & campaigns. • Participated in the promotion and execution of Project MO, Phase 1.

Content writer

LIFE Bangladesh

2022-1 - 2022-9 · 9 mos

Bangladesh

• Created and maintained the social media content calendar for 2022.

Web Content Writer

Rank Wizards LLC

2022-4 - 2022-9 · 6 mos

Dhaka, Bangladesh

• Researched & worked on 4 different niche topics for website blog posts • Wrote 13 SEO blog contents for different websites. • Portfolio link: https://tinyurl.com/mcn5vpct.