Taiwo Lamina

- Directed multi-channel acquisition (Paid Ads, SEO, Social Media and Influencer Marketing) to drive sign-ups, optimise CPA and increase LTV. - Implemented A/B testing, boosting Conversion Rate (CR) by 60%. - Managed referral and community programs, resulting in a 5% increase in organic growth and a 12% sustained lift in user engagement. Improved Retention Rate (RR) by 4%. - Oversaw the official debut of Expedier for Business in Nigeria, Canada and the US, managing marketing collateral and strategic positioning to capture the B2B cross-border payment market.

- Pioneer innovative growth hacking strategies, including viral referral programs, influencer marketing, and community initiatives. - Develop and execute strategic marketing/communications plans for Eko Xchange, translating complex Web3 concepts into clear, compelling narratives that drive brand awareness and user adoption. - Lead cross-platform social strategy (Twitter, Telegram, WhatsApp, LinkedIn) - create engaging content, grow organic communities, and implement campaigns that increase engagement by 46%. - Oversee content marketing initiatives, including blog posts, newsletters, and educational resources, maintaining consistent brand voice across all channels. - Collaborate with product and BD teams to align community feedback with roadmap priorities, fostering trust and long-term engagement. Skills Highlight: Growth Hacking | Crypto Marketing | Community Building | PR/Media Relations | Social Media Strategy | Content Creation | Brand Storytelling | Web3 Ecosystem Growth

-Research and identify potential business opportunities through market analysis, lead generation, and networking - Overseeing the business customer onboarding process while ensuring a continuous healthy pipeline of new business - Cultivate and manage strategic partnerships to enhance the company’s product offerings and expand its reach - Developing growth strategy and delivering compelling sales presentations and proposals to prospective clients - Working closely with cross-functional teams, including marketing, product development, and customer support, to align strategies and ensure seamless execution of projects - Building and maintaining strong relationships with existing clients, ensuring their satisfaction and loyalty.

- Established and cultivated exceptional partnerships with external media partners and agencies, significantly expanding our business portfolio. - Utilized advanced analytical tools to derive insights from data, resulting in informed business decisions and a 20% improvement in return on investment (ROI). - Proactively sought opportunities to enhance performance and drive revenue growth for brands through strategic technology initiatives. - Streamlined project and operations tracking, effectively managing cross-functional resources to deliver tasks within allocated time and budget constraints. - Elevated client retention fees by 40% through a comprehensive understanding of project and business objectives, skillfully managing stakeholder relationships. - Successfully orchestrated a seasonal campaign for The TLCC Brand (La Casera, Bold, Nirvana, and Smoov), achieving 8 million customer engagements, 40 million impressions, and a 20,000 increase in followers across all brands. - Spearheaded and nurtured a cross-functional team of marketing, sales operations, and administrative professionals, driving operational efficiencies in digital advertising across multiple brands. Skills: Business Relationship Management, Business and Digital Strategy, Media Planning and Buying, Influencer Marketing, Project Management, Campaign Management and Account Management

Drove revenue by increasing client retention fees by 40% through enhanced stakeholder management and clear objective alignment. Managed end-to-end digital campaigns for The TLCC Brand (La Casera, Bold, Nirvana, Smoov), generating 40M impressions, 8M customer engagements, and 20K new followers, leading to increase in product inquiries.

- Deep research into advertiser's business to meet business and marketing goals.  - Partner with Facebook advertisers across Sub-Saharan Africa in adopting and optimizing the right mix of Facebook advertising solutions to grow their sales and customer base. - Educate clients about Facebook products, providing advice on how to improve their Facebook campaigns, supporting the customer through the entire process. - Properly analyze and set campaigns to reduce CPC (cost per conversion), increase ROAS (Return on Ads Spend) and ultimately Advertiser's ROI (Return on Investment) Demonstrated ability to create, develop, and enhance customer relationships. - Deal with Facebook customers through multiple channels (phone, email) to help them optimize campaigns. - Retain and grow revenue within Facebook accounts.

l was responsible for: - Managing the affairs of Marketing and Communication department as the Head of the Department - Responsible for managing the overall communication strategy and plan - Set up email marketing to convert business leads - Planning digital marketing campaigns, including Facebook and Instagram ads, SEM, SEO, email, and display advertising - Generated training leads using LinkedIn Ads - Generate leads through telesales - Tracking website visits and managing online presence - Creating communication and marketing strategies for new products, launches, events, and promotions - Participate and coordinate telemarketing activities - Working as a team lead with the business development department as a member of customer service experience - Preparing detailed media activity report - Working with production manager @Vantage studio in producing video content for ads.

Manage all procurement, marketing and sales activities for the business

An innovation management 12-week program, optimized for business execution and growth, with digital operational overlay. - Innovation, Design Thinking & Growth - Business systems & Processes - Business Model & Transformation - Exponential Technologies and Singularity - TAFFD USA - New Technologies, Growth, Disruptive Innovation - Finance, Investing, Fundraising - Logistics & Supply Chain Management - Marketing, Sales Management & Business Objectives - Law, Contracting & Globalization - Leadership, Human Capital & Project Management - Business Communication, Design, Media & Branding - Accounting, Sustainability & Risk Management - Growth, Pricing & Taxation - Startups, New Businesses, Products, Markets, Customers