Tairiku Tokaji

Team Leader, Global EC / Digital Marketing @ Fast Retailing

About

I am a digital transformation leader with a unique background that combines strategic marketing at a top-tier agency (Hakuhodo) with global-scale implementation at one of the world’s leading retailers (Fast Retailing). My core focus is bridging the gap between business strategy and technology to drive measurable growth. Currently, I lead global data and digital marketing initiatives, managing a significant project portfolio with an annual budget of approximately 3.5 billion JPY and a cross-functional team of 70 members (including global partners). Core Expertise: Global Data Infrastructure: Spearheading the development and governance of a unified CDP/CRM for over 100-200 million customers worldwide. Product Management & In-housing: Leading the in-house development of core EC features, such as search and recommendation engines, to drive conversion and business agility. Global Governance: Implementing global privacy compliance frameworks across diverse international markets. Operational Innovation: Leveraging Generative AI and Marketing Automation to streamline global marketing operations. I specialize in aligning diverse stakeholders and transforming complex data environments into engines for business value.

Country

Japan

City

Tokyo

Industry

Apparel & Fashion

Skill

Marketing DX Strategy, Business Development (SaaS/Products), Post-Cookie Data Solutions, Technology Organization Management, Big Data Architecture (Data Lake/DMP), AI/Machine Learning Implementation, Marketing Dashboard Development, ID Resolution & Data Integration, Data Governance & Security Policy, Regulatory Compliance, Vendor Management & Strategic Alliances, Digital Transformation, global marketing strategy, E-commerce Strategy, Business Process Re-engineering, Retail Technology, Strategic Planning, Digital Advertising, Product Management, 顧客管理 (CRM)

Experience

Team Leader, Global EC / Digital Marketing

Fast Retailing

2022-10 - Present · 4 yrs

Tokyo japan

Team Leader, Global EC / Digital Marketing Responsible for leading global digital transformation initiatives to enhance customer experience and drive EC growth. • Data Platform Modernization: Directed the reconstruction of a GCP-based global CDP, enabling secure and sophisticated data utilization across international business units. • Recommendation Engine In-housing: Led the end-to-end development of in-house recommendation logic, resulting in a 1% CVR uplift and a direct positive impact on top-line revenue. • Global Privacy & Governance: Managed the global rollout of OneTrust to ensure full compliance with GDPR and other international data privacy regulations. • Business Process Re-engineering (BPR): Implementing Generative AI solutions for automated content creation and interactive data analysis tools to increase operational efficiency for global marketing teams.

Deputy Center Director, Marketing Tecnology

Hakuhodo Inc.

2011-7 - 2022-9 · 11 yrs 3 mos

Tokyo Japan

Orchestrated the group-wide technology strategy and led the development of advanced marketing DX products for national clients, bridging the gap between cutting-edge technology and business growth. • Post-Cookie Data Strategy: Spearheaded the planning and development of proprietary data integration platforms and ID-based solutions to navigate the evolving landscape of 3rd-party cookie restrictions. • New Business Incubation: Launched and scaled a proprietary marketing dashboard business, establishing a new revenue stream through OEM supply models and widespread adoption across dozens of enterprise clients. • Big Data & AI Infrastructure: Architected and managed large-scale data lakes processing over 10 billion consumer touchpoints, integrating AI/ML tools (e.g., DataRobot) to institutionalize data-driven decision-making group-wide. • Security & Governance: Established comprehensive security and data governance policies for large-scale system environments, ensuring high-standard compliance for sensitive consumer data. • Technical Leadership: Led the technology development bureau, aligning diverse technical teams with the agency’s strategic business goals to drive the "Marketing DX" transformation.