Taina Kalintiv

Treston Oy was founded over 50 years ago. It has grown from a start-up company to one of the world's leading manufacturers of industrial furniture and ergonomic workstations. The company manufactures storage and industrial furniture for a demanding group of customers. Three quarters of its turnover comes from exports. In addition to its domestic activities, Treston has its own sales organisations in Sweden, Germany, France, the United States and the United Kingdom. The Export Business Unit is part of the company's Northern Europe region. It is responsible for sales in those geographical areas where the Treston Group does not have its own subsidiary. I am excited about my new position at Treston. In my new role, I will be responsible for developing the export business unit's sales in existing markets and working with my team to win new accounts. I will also be responsible for delivering profit and targets and ensuring that the organisation is structured and managed in a way that enables the business unit strategy to be effectively implemented and provides good growth opportunities for the people working in the unit.

LEDiL is a Finnish manufacturer of high quality LED secondary optics and the leading optics supplier to the world’s premier lighting manufacturers. At the beginning of summer 2020 LEDiL changed its organisational structure, creating Outdoor and Indoor business units. I was offered the position of Sales Manager of the outdoor business unit, allowing me the opportunity to get closer to our customers, distributors and partners. I happily jumped back into the familiar sales environment, managing the international sales team in my territory. Working together with local Sales Managers, I am responsible for outdoor and special application sales, sales strategy and managing distributors in Russia and CIS, Baltics, Poland, Czech Republic, Slovakia, ASEAN, Australia and NZ, India, South-Korea, South-Africa.

LEDiL is a Finnish manufacturer of high quality LED secondary optics and the leading optics supplier to the world’s premier lighting manufacturers. In May 2018 I changed position from Business Development Manager to Global Marketing Director. In taking up this exciting new position I am able to employ the skills and knowledge gained from my role as Business Development Manager and take the opportunity to focus on customer satisfaction while building a global LEDiL brand.

LEDiL is a Finnish manufacturer of high quality LED secondary optics and the leading optics supplier to the world’s premier lighting manufacturers. LEDiL became a key Sarus Oy customer in 2010 and in 2016 I decided to accept an offer to join the LEDiL team. As well as being able to add value with the knowledge gained from 23 years working in the Russian and CIS markets, I felt this was an excellent opportunity to expand my skills and experience with a company operating in a multi-cultural global market place. As Business Development Manager, I have the following key tasks: • To lead sales and marketing; product managers, marketing team, internal sales team and global coaches • Strategic marketing planning and budgeting • Build a global brand • Develop global marketing processes and market specific marketing, both internally and externally • Develop marketing communication • Develop internal and external training • Develop sales support tools globally • Launches of new products, trades shows, events and seminars together with the team

Sarus Technology Ltd specialize in auto-ID solutions for the Nordics, Russia and CIS countries. The main tasks are public relations and agrreing contracts with western companies and developing sales and marketing with western manufacturers and local partners in Russia, Belarus, Kazakhstan, Azerbaijan, Kyrgyzstan and Armenia.

Working with companies wishing to expand into Russia and CIS countries. The Sarus service offering was based on my considerable experience and expertise trading with Russia and CIS countries. During my journey with Sarus I worked with over 100 companies helping them with initial market research, attending trade shows, finding and developing strategic partnerships, market entry strategies and execution. In addition to Sarus Oy's business development, economic management and personnel issues, my main tasks were: • Sales and network building • Project management - including consultancy and practical assistance for SMEs • Coaching and training • Developing sales, marketing and marketing communications for international SMEs • Russian business culture awareness training

BENEFON OYJ 09/1998 – 07/2007 Benefon was a leader in NMT450 phone technology in Europe, Russia and CIS countries and a GPS telecoms innovator. During my career in Benefon Oyj, I held many positions, starting as an export assistant and eventually becoming the Head of the sales office in Moscow serving Benefon customers in Russia and CIS countires. My positions and main work tasks were: Export Assistant, Russia and CIS, 5/1998 - 8/1998 - Handling order processes, invoicing, forwarding and preparing export documentation. Account Manager and Event Coordinator, Russia and CIS, 09/1998 – 6/2002 - Sales and marketing in the Moscow area, the European side of Russia and Belarus. At the same time I was in charge of all events, new product launches and fairs in Russia and CIS countries, which included comprehensive planning of all events, all arrangements and exhibitions coordination. Sales Office Manager, Global, 7/2002 - 12/2003 - Due to internal organizational changes, my role as Sale Office Manager was to create and lead a new sales department by combining all sales assistances and logistics into one department. Account Manager, Russia and Europe, 01/2004 – 08/2006 - When I returned from maternity leave the Benefon team had downsized and the organization had changed. I continued my sales support role in the Moscow office as the last team member of the Russian and CIS sales team. At the same time I supported our western European customers. Head of the Moscow sales office, 09/2006 – 08/2007 - As a Head of the sales office I was responsible for all operations, including sales and marketing, key account management, maintaining and developing partnerships and new product launches.

Avestia Interior was my first permanent job. Avestia’´s main business was handmade, high quality kitchen and bathroom furniture. The main markets were Finland, Åland, Sweden and the St. Petersburg area in Russia. My main tasks were developing B2C sales and marketing in the St. Petersburg area, to control all operations of the St. Petersburg store and to provide comprehensive assistance to local staff, including sales management, profitability and logistics operations between Finland and Russia. In addition I was also reponsible for finding and developing key B2B accounts.