Taif Naif Alshammri
Sales Marketing Management @ Maaal | صحيفة مال
About
- Expertise in Above The Line (ATL) Marketing strategies, including mass media campaigns through TV, radio, print, and outdoor advertising. - Proficient in Below The Line (BTL) Marketing, focusing on targeted and personalized campaigns such as promotions, direct marketing, and event management. - Skilled in planning and executing integrated marketing campaigns that combine ATL and BTL approaches to maximize brand visibility and engagement. - Strong ability to analyze audience demographics and tailor strategies to meet specific marketing objectives. - Experience in managing budgets and ensuring ROI for both large-scale and niche campaigns.
Saudi Arabia
Riyadh
Marketing & Advertising
إدارة الأحداث, إدارة المبيعات, تخطيط الفعاليات, الإدارة, الاتصالات الإعلانية, كتابة محتوى إعلاني, التسويق, تصميم إعلانات مرئية ومسموعة, وسائل الإعلام الاجتماعي, الإعلانات, التصوير الفوتوغرافي, تصميم المواقع الإلكترونية, استراتيجيات التسويق, التسويق عبر وسائل الإعلام الاجتماعي, الإخراج الفني, الفنون, المبيعات, الرسوم الإيضاحية, الطبوغرافيا, تنظيم الفعاليات
Experience

Sales Marketing Management
الرياض الرياض السعودية
I lead sales and marketing efforts by developing strategies to drive business growth and enhance brand visibility. My role involves managing client relationships, analyzing market trends, and creating innovative campaigns to achieve revenue goals. I focus on collaborating with teams, optimizing processes, and ensuring alignment between sales objectives and marketing initiatives to deliver impactful results.

Content Editor
الرياض السعودية
Skilled in crafting compelling news articles, conducting in-depth research, and delivering accurate, engaging content to inform and inspire readers. I specialize in covering diverse topics, ensuring that every piece resonates with audiences while maintaining the highest standards of integrity and professionalism. Whether it’s breaking news or feature stories, my goal is to bring clarity and insight to complex issues.

Teaching Assistant
الرياض السعودية السعودية
Helped students to achieve target grades through continuous curricular support and motivation. Offered holistic student support to build social, emotional, and educational growth. Signposted additional learning resources to increase students' subject passion. Maintained good knowledge of current topics to provide helpful, informative student guidance. Set up class room displays to increase visual engagement with key topics. Created engaging resources to explain key concepts and improve pupil understanding of curriculum topics. Delivered learning support on remote basis through Zoom and Google Classroom.

Media Monitoring and Analysis
الرياض السعودية
Responsible for tracking, analyzing, and interpreting media content across various platforms to identify key trends, measure public sentiment, and assess the impact of media coverage. My role involves generating data-driven insights that support strategic decision-making and enhance media strategies. Key responsibilities: - Monitoring traditional and digital media to track relevant topics. - Conducting sentiment analysis and trend evaluations. - Providing detailed reports on media impact and audience engagement.

Markting & internal communication
الرياض السعودية
Develop and manage all internal communication systems. Developed strategy for social media marketing with cohesive messaging across multiple platforms. Identified new customer segments and target audiences to expand reach. Developed marketing plans to support department strategies. Analyzed sales reports to identify trends and update strategies. client satisfaction. Customized promotional strategies to meet needs of different clients, products, and services. Established budgets for programmatic activities and controlled expenditure to meet targets. Oversaw development and execution of multi-channel marketing campaigns to drive growth. Generated ideas and concepts for paid ad content, monitoring spend against performance for continued profit improvements. Utilized search engine optimization (SEO), pay-per-click (PPC) advertising. Expertise in Above The Line (ATL) Marketing strategies, including mass media campaigns through TV, radio, print, and outdoor advertising. Proficient in Below The Line (BTL) Marketing, focusing on targeted and personalized campaigns such as promotions, direct marketing, and event management. Skilled in planning and executing integrated marketing campaigns that combine ATL and BTL approaches to maximize brand visibility and engagement. Strong ability to analyze audience demographics and tailor strategies to meet specific marketing objectives. Experience in managing budgets and ensuring ROI for both large-scale and niche campaigns.

Director of Marketing And Public Relations
الرياض السعودية السعودية
Produced promotional materials with creative copywriting and photo editing skills. Launched new products and expanded into new markets with exceptional project planning. Developed targeted Facebook and Google Ads campaigns. Oversaw multi-channel lead generation campaigns with HubSpot. Developed impactful brand and style guides. Explored new marketing and branding partnerships with high-profile clients, enhancing company reach. Managed 20m+ marketing budgets. Designed TV and print advertising campaigns. - Expertise in Above The Line (ATL) Marketing strategies, including mass media campaigns through TV, radio, print, and outdoor advertising. - Proficient in Below The Line (BTL) Marketing, focusing on targeted and personalized campaigns such as promotions, direct marketing, and event management. - Skilled in planning and executing integrated marketing campaigns that combine ATL and BTL approaches to maximize brand visibility and engagement. - Strong ability to analyze audience demographics and tailor strategies to meet specific marketing objectives. - Experience in managing budgets and ensuring ROI for both large-scale and niche campaigns.

Public Relations Senior Account Manager
Participated in pitches and proposals, showcasing creative vision to potential clients. Established relationships with freelance creatives to expand creative resources. Translated brand messaging into visually compelling and cohesive design elements. Collaborated with clients to understand their vision and integrated feedback into design processes. Led brainstorming sessions to generate creative ideas and solutions for marketing initiatives. Delivered client presentations to communicate and sell creative concepts effectively. Managed creative budgets and resources efficiently to optimise project delivery. Mentored and coached creative teams, fostering culture of continuous learning and growth. Coordinated cross-functional collaboration to execute innovative design concepts and campaigns. Reviewed and provided constructive feedback on creative work, guiding team members towards excellence. Oversaw production of multimedia content, maintaining high standards of creativity and quality. Conceptualised and directed creative strategies for diverse projects in alignment with brand objectives. Supervised and evaluated employee performance, providing construction feedback and identifying staff talent. Controlled expenses, advising on efficient use of resources to minimise unnecessary costs.

Public Relations Manager
الرياض السعودية السعودية
- Expertise in Above The Line (ATL) Marketing strategies, including mass media campaigns through TV, radio, print, and outdoor advertising. - Proficient in Below The Line (BTL) Marketing, focusing on targeted and personalized campaigns such as promotions, direct marketing, and event management. - Skilled in planning and executing integrated marketing campaigns that combine ATL and BTL approaches to maximize brand visibility and engagement. - Strong ability to analyze audience demographics and tailor strategies to meet specific marketing objectives. - Experience in managing budgets and ensuring ROI for both large-scale and niche campaigns.

Marketing Director
السعودية
Analysed customer data and campaign performance to drive improvements. Produced promotional materials with creative copywriting and photo editing skills. Launched new products and expanded into new markets with exceptional project planning. Developed targeted Facebook and Google Ads campaigns. Oversaw multi-channel lead generation campaigns with HubSpot. Delivered sales pitches and presentations to high-profile clients. Developed impactful brand and style guides. Explored new marketing and branding partnerships with high-profile clients, enhancing company reach. Managed 20m+ marketing budgets. Designed TV and print advertising campaigns.

Sales And Marketing Specialist
الرياض السعودية
Exceeded monthly revenue targets through managing and maintaining high- value clients. Tracked competitions, current market and consumer buying trends to develop marketing plans and strategies. Partnered with marketing teams to develop product pitches for boosting sales. Cold called prospective clients to secure in-person appointments and pitches. Built rapport with customers and made suggestions to upsell products and achieve sales goals. Trained and educated new staff in sales techniques and product knowledge.
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