Taif Naif Alshammri

Taif Naif Alshammri

Sales Marketing Management @ Maaal | صحيفة مال

About

- Expertise in Above The Line (ATL) Marketing strategies, including mass media campaigns through TV, radio, print, and outdoor advertising. - Proficient in Below The Line (BTL) Marketing, focusing on targeted and personalized campaigns such as promotions, direct marketing, and event management. - Skilled in planning and executing integrated marketing campaigns that combine ATL and BTL approaches to maximize brand visibility and engagement. - Strong ability to analyze audience demographics and tailor strategies to meet specific marketing objectives. - Experience in managing budgets and ensuring ROI for both large-scale and niche campaigns.

Country

Saudi Arabia

City

Riyadh

Industry

Marketing & Advertising

Skill

إدارة الأحداث, إدارة المبيعات, تخطيط الفعاليات, الإدارة, الاتصالات الإعلانية, كتابة محتوى إعلاني, التسويق, تصميم إعلانات مرئية ومسموعة, وسائل الإعلام الاجتماعي, الإعلانات, التصوير الفوتوغرافي, تصميم المواقع الإلكترونية, استراتيجيات التسويق, التسويق عبر وسائل الإعلام الاجتماعي, الإخراج الفني, الفنون, المبيعات, الرسوم الإيضاحية, الطبوغرافيا, تنظيم الفعاليات

Experience

Maaal | صحيفة مال

Sales Marketing Management

Maaal | صحيفة مال

LinkedIn
2024-12 - Present · 1 yr 10 mos

الرياض الرياض السعودية

I lead sales and marketing efforts by developing strategies to drive business growth and enhance brand visibility. My role involves managing client relationships, analyzing market trends, and creating innovative campaigns to achieve revenue goals. I focus on collaborating with teams, optimizing processes, and ensuring alignment between sales objectives and marketing initiatives to deliver impactful results.

Maaal | صحيفة مال

Content Editor

Maaal | صحيفة مال

LinkedIn
2022-11 - Present · 3 yrs 11 mos

الرياض السعودية

Skilled in crafting compelling news articles, conducting in-depth research, and delivering accurate, engaging content to inform and inspire readers. I specialize in covering diverse topics, ensuring that every piece resonates with audiences while maintaining the highest standards of integrity and professionalism. Whether it’s breaking news or feature stories, my goal is to bring clarity and insight to complex issues.

Al Imam Muhammad Ibn Saud Islamic University

Teaching Assistant

Al Imam Muhammad Ibn Saud Islamic University

LinkedIn
2022-9 - Present · 4 yrs 1 mo

الرياض السعودية السعودية

Helped students to achieve target grades through continuous curricular support and motivation. Offered holistic student support to build social, emotional, and educational growth. Signposted additional learning resources to increase students' subject passion. Maintained good knowledge of current topics to provide helpful, informative student guidance. Set up class room displays to increase visual engagement with key topics. Created engaging resources to explain key concepts and improve pupil understanding of curriculum topics. Delivered learning support on remote basis through Zoom and Google Classroom.

Capital Market Authority

Media Monitoring and Analysis

Capital Market Authority

LinkedIn
2025-2 - 2025-9 · 8 mos

الرياض السعودية

Responsible for tracking, analyzing, and interpreting media content across various platforms to identify key trends, measure public sentiment, and assess the impact of media coverage. My role involves generating data-driven insights that support strategic decision-making and enhance media strategies. Key responsibilities: - Monitoring traditional and digital media to track relevant topics. - Conducting sentiment analysis and trend evaluations. - Providing detailed reports on media impact and audience engagement.

MDD

Markting & internal communication

MDD

LinkedIn
2024-5 - 2024-12 · 8 mos

الرياض السعودية

Develop and manage all internal communication systems. Developed strategy for social media marketing with cohesive messaging across multiple platforms. Identified new customer segments and target audiences to expand reach. Developed marketing plans to support department strategies. Analyzed sales reports to identify trends and update strategies. client satisfaction. Customized promotional strategies to meet needs of different clients, products, and services. Established budgets for programmatic activities and controlled expenditure to meet targets. Oversaw development and execution of multi-channel marketing campaigns to drive growth. Generated ideas and concepts for paid ad content, monitoring spend against performance for continued profit improvements. Utilized search engine optimization (SEO), pay-per-click (PPC) advertising. Expertise in Above The Line (ATL) Marketing strategies, including mass media campaigns through TV, radio, print, and outdoor advertising. Proficient in Below The Line (BTL) Marketing, focusing on targeted and personalized campaigns such as promotions, direct marketing, and event management. Skilled in planning and executing integrated marketing campaigns that combine ATL and BTL approaches to maximize brand visibility and engagement. Strong ability to analyze audience demographics and tailor strategies to meet specific marketing objectives. Experience in managing budgets and ensuring ROI for both large-scale and niche campaigns.

Season | سيزون

Director of Marketing And Public Relations

Season | سيزون

LinkedIn
2023-6 - 2024-5 · 1 yr

الرياض السعودية السعودية

Produced promotional materials with creative copywriting and photo editing skills. Launched new products and expanded into new markets with exceptional project planning. Developed targeted Facebook and Google Ads campaigns. Oversaw multi-channel lead generation campaigns with HubSpot. Developed impactful brand and style guides. Explored new marketing and branding partnerships with high-profile clients, enhancing company reach. Managed 20m+ marketing budgets. Designed TV and print advertising campaigns. - Expertise in Above The Line (ATL) Marketing strategies, including mass media campaigns through TV, radio, print, and outdoor advertising. - Proficient in Below The Line (BTL) Marketing, focusing on targeted and personalized campaigns such as promotions, direct marketing, and event management. - Skilled in planning and executing integrated marketing campaigns that combine ATL and BTL approaches to maximize brand visibility and engagement. - Strong ability to analyze audience demographics and tailor strategies to meet specific marketing objectives. - Experience in managing budgets and ensuring ROI for both large-scale and niche campaigns.

Feather Marketing Solutions | شركة فيذر للتسويق

Public Relations Senior Account Manager

Feather Marketing Solutions | شركة فيذر للتسويق

LinkedIn
2022-12 - 2023-6 · 7 mos

Participated in pitches and proposals, showcasing creative vision to potential clients. Established relationships with freelance creatives to expand creative resources. Translated brand messaging into visually compelling and cohesive design elements. Collaborated with clients to understand their vision and integrated feedback into design processes. Led brainstorming sessions to generate creative ideas and solutions for marketing initiatives. Delivered client presentations to communicate and sell creative concepts effectively. Managed creative budgets and resources efficiently to optimise project delivery. Mentored and coached creative teams, fostering culture of continuous learning and growth. Coordinated cross-functional collaboration to execute innovative design concepts and campaigns. Reviewed and provided constructive feedback on creative work, guiding team members towards excellence. Oversaw production of multimedia content, maintaining high standards of creativity and quality. Conceptualised and directed creative strategies for diverse projects in alignment with brand objectives. Supervised and evaluated employee performance, providing construction feedback and identifying staff talent. Controlled expenses, advising on efficient use of resources to minimise unnecessary costs.

Balsam Store

Public Relations Manager

Balsam Store

LinkedIn
2022-10 - 2022-12 · 3 mos

الرياض السعودية السعودية

- Expertise in Above The Line (ATL) Marketing strategies, including mass media campaigns through TV, radio, print, and outdoor advertising. - Proficient in Below The Line (BTL) Marketing, focusing on targeted and personalized campaigns such as promotions, direct marketing, and event management. - Skilled in planning and executing integrated marketing campaigns that combine ATL and BTL approaches to maximize brand visibility and engagement. - Strong ability to analyze audience demographics and tailor strategies to meet specific marketing objectives. - Experience in managing budgets and ensuring ROI for both large-scale and niche campaigns.

Balsam Store

Marketing Director

Balsam Store

LinkedIn
2022-6 - 2022-12 · 7 mos

السعودية

Analysed customer data and campaign performance to drive improvements. Produced promotional materials with creative copywriting and photo editing skills. Launched new products and expanded into new markets with exceptional project planning. Developed targeted Facebook and Google Ads campaigns. Oversaw multi-channel lead generation campaigns with HubSpot. Delivered sales pitches and presentations to high-profile clients. Developed impactful brand and style guides. Explored new marketing and branding partnerships with high-profile clients, enhancing company reach. Managed 20m+ marketing budgets. Designed TV and print advertising campaigns.

Balsam Store

Marketing specialist

Balsam Store

LinkedIn
2021-5 - 2022-12 · 1 yr 8 mos
Riyad Bank

Sales And Marketing Specialist

Riyad Bank

LinkedIn
2020-12 - 2021-2 · 3 mos

الرياض السعودية

Exceeded monthly revenue targets through managing and maintaining high- value clients. Tracked competitions, current market and consumer buying trends to develop marketing plans and strategies. Partnered with marketing teams to develop product pitches for boosting sales. Cold called prospective clients to secure in-person appointments and pitches. Built rapport with customers and made suggestions to upsell products and achieve sales goals. Trained and educated new staff in sales techniques and product knowledge.

Handy هاندي

Corporate Communications Manager

Handy هاندي

LinkedIn
2020-9 - 2020-12 · 4 mos

الرياض السعودية

NOB

Marketing Specialist

NOB

LinkedIn
2020-4 - 2020-6 · 3 mos

السعودية

Education

Imam Mohammad Ibn Saud Islamic University (IMSIU)

Imam Mohammad Ibn Saud Islamic University (IMSIU)

LinkedIn

إعلان واتصال تسويقي

2016 - 2020 · 4 yrs

Taif Naif Alshammri's Contact Information

Email

******@***.com

Phone

(**) *** ****

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