Taiäne Sìlva

Analytics & AI Regional Director responding to CIO LAR, focusing on D2C sales growth, revenue, and digital innovation. - Building a Dataware House at Google Cloud Platform: Leading the integration of all company databases. - Responsible for the data ecosystem of CRM, BI, digital platform, e-commerce, and big data tools. - Implementing solutions such as Salesforce Marketing Cloud, SAP 4HANA, and other tools. - Managing a robust annual budget (CAPEX and OPEX) - budget management. - Participating in Financial and Operational Plans: Actively contributing to the development of short-, medium-, and long-term plans. - Responsible for developing and executing integrated initiatives in Media, CRM, Digital Products, Martech, and AdTech. - Media and Performance Management: Planning and optimizing media investments (Google Ads, Meta, TikTok Programmatic, etc.), ensuring efficient budget allocation and maximizing ROI. - Development of omnichannel strategies that combine paid and organic media, strategic partnerships, and influencers. - CRM and Customer Lifecycle: Creation and implementation of relationship and engagement strategies, focusing on personalizing the customer journey and maximizing LTV, CAC, and ROI. - Martech and Digital Transformation: Implementation of AI and evolution of marketing technologies to optimize processes, measurement, and personalization. - Integration between Martech, Adtech, and CRM to ensure the best experience and operational efficiency. - Growth and Acquisition Strategy: Development of data-driven strategies to leverage sustainable growth. Continuous testing and experimentation to optimize funnel, conversion, and retention. - Digital Product Management: Leadership in digital initiatives, from conception to execution, ensuring innovation and improving the customer experience (NPS). - Leadership and Team Management: Building and developing high-performance teams, fostering a culture of innovation, continuous learning, and a data-driven mindset.

As Regional Director of Digitalization and Martech to Innovation, I led and am responsible for: Overall responsibility for the regional division's P&L; Developing a strong understanding of markets, customers, and products to drive strategic business decisions that drive growth; Providing overall strategic management, direction, and leadership for the division across all key functions; Growing the division, primarily through acquisitions (M&A), identifying and integrating companies to complement existing business units, as well as expanding into new end markets and applications; Establishing and implementing an organizational process aligned with the overall strategic vision that supports the organization's current and future state regarding customers, operations, commercial, etc.; Working closely with business unit leadership teams and functional heads, contributing to contract negotiations, costs, pricing, and other related business activities; Working alongside the board, we develop and sustain an environment and culture that drives accelerated growth, profitability, and customer satisfaction; Together with the DevBiz team, we developed and executed a cohesive growth strategy for both inorganic and organic growth, focusing on profitable, high-ROI market segments; My remit included developing the annual operating budget, forecasts, and leading quarterly and annual goal reviews. The implementation of its AI product strategy, which encompasses Business Intelligence, Machine Learning and LLMs, generated a 2% increase in gross profit and an annual Revenue of €1.5 million.

Expert for projects related to the Block Chain, Open Finance and Logistics Supply Ballance industry, advising a variety of clients in global scale. • Act as a key liaison between our consulting clients and the world's leading business solutions and top experts • Specialize in synthesizing client needs to deliver effective results on a time-sensitive basis • Assist in early stage industry research and due diligence processes • Machine Learning Engineer (Develop and Deploy) • Technologies and implementations • Investments required to implement services and AI solutions • Consultations on the Latin American technology market (Tools and ROI/P&L usage strategies)

Digital Bank ( CD | CC | EP | PIX | OPEN FINANCE | ADQUIRENCIA ) - As an Analytics leader responsible for feeding the CRM and Engagement, the focus was ensuring that these areas were supplied with reliable data for actions and provocative analyzes to make quick decisions; - The team to do was developing models, data-driven solutions, advanced measurement analysis, automation, visualization and optimization of Marketing Campaign Measurement and CRM Campaigns in Real Time; - The leader responsibility was Management of human and financial resources to advance strategies, plans and project execution, seeking risk reduction x revenue increase (P&L); - Lead weekly agendas of two Strategic Squads, one seeking more dynamic, intelligent and online pricing, which can adapt to the needs and phases of the customer's life, anticipating the market search and maximizing profitability. The second seeks to discover the strongest revealed between risks and segments, for risk taking in growth strategies; ***Responsible for negotiating priorities with senior stakeholders (Directors and SUPs), as well as developing indicators and reports on development projects and visions of opportunities, building relationships from scratch.

Leads the GROWTH and DEVBIZ Data Science team, comprising 2 full-time data scientists and 1 data engineer. - Focus on segmentation (supervised) and clustering (unsupervised) projects to enhance personalized communication and CRM strategies. - Executes MarTech initiatives, including attribution and marketing mix modeling, to optimize decision-making and increase EVA. - Integrates market basket analysis and LLM (e.g., transcription) products into digital applications. - Provides through Data advanced analytics and OKR´s the strategic direction and oversight of the IFOOD PAGO growth strategy, including portifolio composition, riscs architecture, investment, and product roadmap.

- Analytics Product Lead (Coordinate predictive analysis for goal definitions, gather insights and proposals relevant to the set objectives, direction and weekly deliveries insight of DRIVER app); - Translate real problems into mathematical, statistical and algorithmic models, finally translating the models into tactical actions for the areas and problems in question; - Support the Logistics teams with insights and analyzes in a high degree of complexity; - Weekly presentations to the board and group of managers; - Backlog management and distribution for the team of 2 analysts; - Ensure with the team the automation of routines and creation / maintenance of processes in Databricks and Athena, reducing monthly costs of this data environment by 6.5%; - Responsible for the main indicators for decision making in specific and routine projects related to CRM (Churn / Attriction / Lifecicle) Data modeling, processes at Data Lake that serves different users (Data Mining - Data Science); - Creation of training tracks in Big Data (DA / DS) encouraging the Datadriven profile, optimizing ~ 80% the consumption of data in the Databricks for the operational areas; ***Reduction in lost orders from 20% to 0.49% per month.

As a DS Coordinator at JST, the area responsible for Planning OKR´s development and management in one of the largest data-generating industries today, Supply Chain industry, my main activities developed were: • Mapping of processes and main tables used in relational databases , development of the migration impact study of these databases to Data Lake and assistance in the migration strategy; • Product Owner of the Smart Tables squad, large tables recorded in Data Lake that aim to facilitate data consumption, processing and unification of concepts used by the business areas. I was responsible for creating the tables with the consumer areas (establishing a lot of contact with them) modeling and structuring rules of the fields with the technical areas, in addition to defining business guidelines for the team of developers; • Responsible for disseminating good data visualization practices to the members of the CRM team to create dashboards for internal use and for other areas. • Responsible for developing efficiency logics to create target indicators and operational levers, directly impacting P&L and Forecast efficiency. • Development, maintenance, support and evolution of official dashboards and analyses for executive forums focused on inbound, inventory and outbound strategies to optimize labor, reduce fraud and boost end customer sales. Development of inventory management algorithm enabling application of reverse logistics with cost reduction of 28.2 pp in 15 months.

Work of negotiation strategy, competitive bid process, source selection, and freight terms.

Core Courses 9 courses (27 credits) BUS 510 – Strategy and Innovation MBA 501 – Financial Statement Applications MBA 504 – Analytics for Decision Making MBA 505 – Microeconomics and Game Theory MBA 506 – Leadership and Organization Design MBA 509 – Financial Management MBA 511 – Marketing Strategy MBA 513 – Operations and Technology Management BUS 590 – Business Strategy Capstone Elective Courses Choose any 3 courses (9 credits) MBA 523 – Negotiations and Strategic Decision Making MBA 532 – Artificial Intelligence MBA 534 – Blockchain MBA 536 – Internet of Things MBA 564 – Global Business Strategy

Electrical Engineer