Taha Sheikh

- Develop and execute performance marketing strategies to drive customer acquisition, retention, and revenue growth. - Manage end-to-end digital campaigns across Google Ads, Facebook Ads, LinkedIn Ads, and other paid channels. - Conduct in-depth data analysis to track KPIs, optimize campaigns, and improve ROI. - Collaborate with cross-functional teams (creative, sales, product) to align marketing efforts with business goals. - Implement A/B testing and CRO strategies to enhance landing page performance and conversion rates. - Monitor and report on campaign performance, providing actionable insights to stakeholders. - Stay updated on industry trends, tools, and best practices to maintain a competitive edge.

Strategic Campaign Management: Proficient in planning, executing, and optimizing performance marketing campaigns across various digital platforms. Data-Driven Decision Making: Skilled in leveraging data analytics and insights to drive performance improvements and achieve KPIs. Multi-Channel Expertise: Experienced in managing campaigns across channels such as SEM, display advertising, social media, email, and affiliate marketing. Budget Management: Proven ability to manage advertising budgets effectively, optimizing spend for maximum ROI and cost-efficiency. Conversion Optimization: Adept at identifying and implementing strategies to enhance conversion rates, from ad creative testing to landing page optimization. Audience Targeting: Capable of creating and refining audience segments for targeted advertising, maximizing relevance and engagement. Performance Reporting: Proficient in generating comprehensive reports and insights, providing stakeholders with clear visibility into campaign performance and outcomes. Continuous Learning and Adaptation: Stay abreast of industry trends and emerging technologies, consistently updating strategies to remain competitive and effective. Collaboration and Communication: Skilled in cross-functional collaboration, working closely with teams such as creative, analytics, and product to achieve marketing objectives. Results-Driven Approach: Demonstrated track record of delivering measurable results and driving business growth through performance marketing initiatives.

Reputation Management & Public Relations Services Solutions. Business Development Business Strategy Digitally optimization SEO PPC SEM SMM

• Media buying and planning on Digital platforms • Optimization of digital campaigns to achieve the objective at minimal cost based on the key-metrics. • Digital Ideation for launches of new variants, to increase their business profitability through digital opportunities.

- Plan, create, and manage high-performing Google AdWords campaigns to drive targeted traffic and conversions. - Conduct keyword research, competitor analysis, and audience targeting to maximize ROI. - Optimize ad copy, bidding strategies, and landing pages for improved Quality Score and lower CPA. - Integrate and manage GHL (GoHighLevel) CRM to streamline lead capture, automate follow-ups, and track campaign performance. - Set up advanced data tracking using GHL workflows, pipelines, and custom fields for complete visibility of user journeys. - Monitor and analyze campaign metrics through Google Analytics, GHL reporting, and real-time dashboards to ensure continuous improvement. - Collaborate with marketing and sales teams to align strategy, messaging, and conversion funnels.

Develop and execute successful SEO strategies Manage a team of SEO Specialists Conduct keyword research to guide content teams Review technical SEO issues and recommend fixes Optimize website content, landing pages, and paid search copy Direct off-page optimization projects (e.g. link-building) Collect data and report on traffic, rankings, and other SEO aspects Work with social media and PPC teams to optimize campaigns Keep abreast of SEO and integrated marketing trends Manage Community Management.

Develop and execute successful SEO strategies Manage a team of SEO Specialists Manage SEO Analytics Reports Conduct keyword research to guide content teams Review technical SEO issues and recommend fixes Optimize website content, landing pages, and paid search copy Direct off-page optimization projects (e.g. link-building) Collect data and report on traffic, rankings, and other SEO aspects Work with social media and PPC teams to optimize campaigns Keep abreast of SEO and integrated marketing trends

The MPA program is a professional degree and a graduate degree for the public sector and it prepares individuals to serve as managers, executives and policy analysts in the executive arm of local, state/provincial, and federal/national government, and increasingly in a non-governmental organization (NGO) and nonprofit organization.