Tae Yamashita

[Key Responsibilities] Led the team of Business Product Marketing team who develop the Japan and APAC ads products GTM strategies, ran activations to enable Sales teams, and provided market insights to the US HQs product team. KPIs are product adoption percentages. --------------- - Develop local GTM strategies for Japan, plan and conduct Sales Enablement training, and run programs to drive Reels Video Ads, Conversions API, and Advantage+(AI) product adoption across Instagram and Facebook - Develop APAC regional GTM strategies, plan and conduct Sales Enablement training, and run programs to drive Conversions API product adoption across Instagram and Facebook - Conduct regular business reviews for Sales VPs and Directors to track the progress vs. goals and develop action plans to fill the gap vs. goals. - Presented at House of Instagram 2024, an annual B2B event for advertisers and agencies to share how businesses can leverage Reels Ads to maximize marketing effectiveness.

[Key Responsibilities] Led the team of Business Product Marketing team who develop the local GTM strategies, ran activations to enable local Sales teams, and provided market insights to the US HQs product team. KPIs are product adoption percentages. --------------- - Developed GTM strategy to drive adoption of Reels Ads, Conversions APIs and Advantage+(AI) for Instagram for Japan and Korea. - Planned and executed sales enablement trainings of company priority products including Reels Video Ads and Conversions API - Led regular business reviews for Sales VPs and Directors for Japan and Korea - Hired a high-performing product marketing manager to build a team in Korea

[Key Responsibilities] Led the LinkedIn Marketing Solutions team, providing consultation based on data insights to help advertisers achieve their marketing goals through ad campaigns using LinkedIn Ads solutions. KPI was revenue attainment. --------------- - Reported to an APAC director in Singapore. - Hired and developed the best talents in the industry, who are responsible for upsells and renewals - Engaged with decision makers in marketing and advertising teams, including C-level executives - Presented regular business reviews to advertisers - Collaborated with product marketing and data insight team, designed monthly product learning session for local team to drive product adoption.

[Role and Responsibilities] Led the team of Amazon Ads Account Management(AM) team, providing consultation based on the data insights to help advertisers achieve their marketing goal through ad campaigns using Amazon Ads solutions. KPIs were revenue attainment, retention percentages, and product adoption percentages. --------------- - Reported to a Global Director in the US. - Managed local Account Management team of 28 staff (SMB and Large Clients) including 4 managers, who are responsible for retaining and upselling ad revenue through providing media plans and recommendations based on the insights from ad-attributed and non-ad-attributed data - Drove resource planning and hiring, performance management, local implementation of global initiatives, and revenue goals - Wrote weekly and quarterly business analysis reports for US HQs - Interviewed 350+ candidates to support hiring the best talent for multiple teams in Amazon Japan and AWS - Improved workflows and successfully saved 100 hours of tasks per month by driving a Kaizen initiative - Conducted diversity and inclusion workshop across the Insights and Performance Team for 40+ people, representing as a manager leading a diverse team with staff members from diverse backgrounds

[Role and Responsibilities] Led the team of Amazon Ads Account Management(AM) team, providing consultation based on the data insights to help advertisers achieve their marketing goal through ad campaigns using Amazon Ads solutions. KPIs were revenue attainment, retention percentages, and product adoption percentages. --------------- - Managed the field sales(Large Clients) AM team, including driving revenue goals, resource planning and hiring, performance management, and implementing global initiatives locally - Provided hands-on advice for members on media planning and reporting utilizing data insights - Engaged with decision makers in marketing and advertising teams, including C-level executives - Developed a new hire on boarding program and scaled it to other markets - Restructured workflows and service levels to cover 100% of accounts in the field sales team

- Planned and analyzed advertising campaigns by using both ad-attributed data and e-commerce data on Amazon for major advertisers. - Engaged with decision makers in marketing and advertising teams, including C-level executives - Presented regular business reviews to advertisers - Contributed to acquiring eight times more revenue year over year for one of the biggest consumer electronics advertisers by developing solid relationships with the internal e-commerce team and the advertiser

- Coordinated building creative concepts for a major haircare brand, including conducting consumer research, developing creative concepts, casting, and shooting for TV, print, and digital campaigns

- Coordinated building brand strategies, media buying (TV, print, OOH, radio, digital), casting, and creative development for the French based beauty brand - Coordinated media buying (TV, print, OOH) for B2B campaigns outside of Japan (EU, Russia, and China) for a major Japanese consumer electronics company expanding business globally

- Planned and implemented direct marketing and CRM activities for the British-based airline brand, including membership data management, e-mail marketing, and newsletters - Coordinated the development of B2B marketing content for the server business of global IT company on their own site