Tadesse Hailu

July 2014 My Responsibility • Accomplishes marketing and sales human resource objectives by recruiting, selecting, orienting, training, assigning, scheduling, coaching, counseling, and disciplining employees; communicating job expectations; planning, monitoring, appraising, and reviewing job contributions; planning and reviewing compensation actions; enforcing policies and procedures. • Meets marketing and sales financial objectives by forecasting requirements; • Determines annual and gross-profit plans by forecasting and developing annual sales quotas for regions. • Accomplishes marketing and sales objectives • Identifies marketing opportunities • Sustains rapport with key accounts by making periodic visits; exploring specific needs; anticipating new opportunities. • Provides information by collecting, analyzing, and summarizing data and trends. • Updates job knowledge by participating in educational opportunities; reading professional publications; maintaining personal networks; participating in professional organizations. • Accomplishes marketing and organization mission by completing related results as needed.

• • Coordinate and lead the identification, recruitment and building the retailers based on the criteria • Coordinate and facilitate the training and activation of retailers • Follow up and manage the retailers ensuring that the sales target and delivery of services based on the set standard. • Manage the retention of retailers by designing and implementing diversified strategies and mechanisms • Enthusiastically work and mobilize the sales team towards achieving the sales target. • Manages potential channel conflict with other firm sales channels by fostering excellent communication internally and externally, and through strict adherence to channel rules of engagement. • Ensure that the service levels being delivered by third parties are properly monitored and managed. • Identify any risks or shortcomings and negotiating and putting in place any remedial changes needed to ensure agreed service levels are delivered reliably and resiliently. • Evaluates the performance of employees under his/her direct supervision. • Prepares and submits periodic report to the Chief Networks Officer. • Undertakes other duties as assigned by the Chief Networks Officer.

• Managing the SDR, Sales person, and loaders • Improving the service level for customers in my route. • Penetrating new and existing outlets which don’t list Meta beer before. • Managing every marketing and promotional activity in the area. • Organizing any event in my route like Football game material distribution and New Year’s exhibition event in exhibition center. • POS materials allocation and distribution • From August to October half 2013 I was Acting DSM for EAD (East Addis Division) and got lots of Experian’s in performing different activities with different parties.

• Develops and implements strategic marketing plans and sales plans and forecasts to achieve corporate objectives for products and services. • Develops and manages sales/marketing operating budgets. • Plans and oversees advertising and promotion activities including print, online, electronic media, and direct mail. • Develops and recommends product positioning, packaging, and pricing strategy to produce the highest possible long-term market share. • Ensures effective control of marketing results, and takes corrective action to guarantee that achievement of marketing objectives falls within designated budgets. • Oversees and evaluates market research and adjusts marketing strategy to meet changing market and competitive conditions. • Monitors competitor products, sales and marketing activities. • Establishes and maintains relationships with industry influencers and key strategic partners. • Establishes and maintains a consistent corporate image throughout all product lines, promotional materials, and events. • Meets with key clients, assisting sales representative with maintaining relationships and negotiating and closing deals. • Analyzes and controls expenditures of division to conform to budgetary requirements. • Prepares periodic sales report showing sales volume, potential sales, and areas of proposed client base expansion. • Reviews and analyzes sales performances against programs, quotes and plans to determine effectiveness.