Tabby Farrar

Leading the SEO, content and digital PR teams. My role includes strategic direction, resource and performance management, process development, mentoring, and both executing and overseeing the execution of work across all channels.

- Copywriting services - Digital PR for independent bands, artists and other creatives - Wordpress, Wix and Shopify website support

- Advising on marketing and fundraising strategies and tactics - Assisting with, and leading on, community fundraising and events

At Blink SEO, I worked on: - Project management for a varied group of eCommerce, SaaS and mission-driven clients - Comprehensive content strategies - Copywriting and editing - Brand positioning - UX/CRO audits - Account management wizardry - Digital PR and link-building I was also part of the senior management team.

- Training and development for the Digital PR & Outreach team - Creating and activating data-led, SEO-driven PR campaigns for clients in a broad range of industries

My role at Ad-Rank included writing and editing online content for a variety of clients, from major travel agencies to smaller e-commerce sites. Day-to-day writing tasks covered everything from content hubs to press releases, guest blogs and interviews. I also undertook SEO work for our key clients including keyword research and planning, site audits and improvements and link-oriented tasks, using tools like Deepcrawl, SEMrush, Searchmetrics, Screaming Frog, Google Search Console and Google Analytics.

Started my career in PR and comms with this enjoyable work experience placement producing and pitching press releases for South Norfolk District Council, and interviewing local people over the phone to draft new stories.