Tabassum Modi

‣ Built and scaled a content and brand solutions business with full P&L ownership ‣ Owned pricing, margins, cash flow, and capital allocation decisions ‣ Produced scripted and unscripted shows across OTT and broadcast platforms ‣ Secured long-term partnerships with global platforms and Fortune 500 brands ‣ Led large cross-functional teams across creative and production ‣ Executed strategic merger and exit following sustained scale Brands - Disney, Nasscom, Viacom, TOI, ITC, Malala Fund, TVF, Zee5, Mirchi, Amazon, Blinkit, Sony, Future Generali, Whitehat jr, Axis Bank, Reliance Energy, etc. Skills: Entrepreneurship, P&L Management, IP Monetization, Partnerships, Leadership, Pricing Strategy, Margin Management, Capital Allocation, Business Scaling, Content Production, OTT Content, Broadcast Media, Strategic Alliances, Team Leadership https://www.imdb.com/search/title/?companies=co0746556

‣ Own P&L across content and IP-led initiatives at national scale ‣ Set direction for content and brand solutions across large client portfolios ‣ Create IP-led partnerships delivering repeat, revenue-linked programs ‣ Review performance, growth priorities, and investments with leadership teams ‣ Advise CXOs on brand growth, engagement models, and content outcomes ‣ Integrate AI-enabled planning into content strategy and execution Skills: P&L Management, Business Unit Leadership, Brand Partnerships, Content Strategy, IP Monetization, Revenue Growth, Strategic Planning, Stakeholder Management, CXO Engagement, Pricing Strategy, Portfolio Management, AI Strategy, Digital Content, Commercial Strategy

‣ Advised senior leaders on content-led growth and platform strategy decisions ‣ Partnered with brands and institutions on IP, strategy, and monetisation models ‣ Designed award-winning campus and youth engagement programs at scale Skills: Strategic Planning, Brand Strategy, IP Monetization, Business Advisory, Partnerships, Go-To-Market Strategy, Revenue Models, Platform Strategy, Growth Strategy, Institutional Partnerships, Content-Led Growth, Commercial Structuring

‣ Led content strategy and operations within the senior leadership team ‣ Launched DIY TV, a global kids OTT platform with original programming ‣ Negotiated international licensing across rights, territories, and revenue terms ‣ Worked with product and tech teams on platform roadmap priorities ‣ Applied audience insights to acquisition, engagement, and retention Skills: OTT Platforms, Content Strategy, Licensing, Digital Media, Platform Launch, Content Acquisition, International Licensing, Product Strategy, Audience Insights, Cross-Functional Leadership, Media Operations, Subscription Platforms

Planned course structure and GTM strategy for the Womens Leadership Program.

‣ Created School Cinema, an institutional edutainment platform at national scale ‣ Designed recurring B2B monetization frameworks for predictable revenue ‣ Led product, sales, marketing, and partnerships across the business lifecycle ‣ Expanded operations into new markets through cross-functional coordination Skills: Business Development, Product Strategy, Monetization Strategy, Leadership, Institutional Sales, B2B Revenue, Education Media, Market Expansion, Partnerships, Program Management, Content Distribution, Business Operations

‣ Founded and scaled a youth experiential marketing venture ‣ Built flagship youth IPs for leading consumer brands ‣ Led the business through scale and strategic merger Skills: Entrepreneurship, Brand Partnerships, Experiential Marketing, IP Development, Youth Marketing, Integrated Marketing, Campaign Strategy, Client Relationships, Business Growth, Market Expansion, Strategic Planning

Marketing