Sıla Tokuc

Brand Manager @ Sütaş Group

About

As a brand manager with over five years of experience in the FMCG industry, I specialize in managing diverse product portfolios, executing data-driven 360° marketing campaigns, and delivering actionable insights through market analysis. I spent more than four years at Groupe Lactalis, the global leader in dairy products, before temporarily relocating to Denmark. At Lactalis, I successfully launched and relaunched products locally and globally by collaborating with cross-functional teams and leveraging Nielsen data and internal sales insights. I also played a key role in designing impactful social media campaigns and influencer partnerships that increased brand awareness and drove significant market growth. My passion for crafting compelling brand stories and delivering measurable results continues to drive my work.

Country

Türkiye

City

Istanbul

Industry

Food Production

Skill

Influencer Marketing, Benchmarking, Public Relations, Social Media Marketing, Project Portfolio Management, Branded Content Development, Nielsen, Teamwork, Portfolio Management, Brand Strategy, Marketing Campaign Management, Budget Management, Project Management, Brand Management, Marketing Strategy, Risk Management, Communication, Social Media Management, Market Analysis, Problem Solving

Experience

Brand Manager

Sütaş Group

2025-6 - Present · 1 yr 4 mos

Türkiye

Brand Manager

Lactalis Group

2022-7 - 2023-8 · 1 yr 2 mos

• Successfully managed product launches to enhance the product portfolio in the cheese and butter categories within cross-functional teams. • Developed integrated communication plans (ATL&BTL) to increase brand traction and attract new users. • Monitored market trends and brand performance using Nielsen data and internal sales to strategize sales and meet customer needs. • Executed and implemented short-term and long-term brand strategies. • Managed the annual budget plan for the cheese and butter categories. Responsible for Cheese & Butter Portfolio: ICIM Launch of Mini Cheese Drops, Launch of Lactose Free Labne, Launch of Spreadable Curd Cheese (Plain & Flavored), Launch of Lactose Free UF Feta, Responsible for Cheese & Cream Portfolio: PRESIDENT Relaunch of President Kashar (2 sku), Launch of President Toast Cheese, Launch of President Block Mozzarella, Launch of President Shredded Mozzarella - FS channel, Launch of President Block Cheese - FS Channel, Launch of President Pizza Cheese - FS Channel

Senior Assistant Brand Manager

Lactalis Group

2021-7 - 2022-6 · 1 yr

(Responsible for cheese & butter categories) • Successfully managed the portfolio to fulfill the portfolio gap and extend the portfolio. • Played a key role in developing a comprehensive communication campaign. • Monitored brand performance with using Nielsen data. Launch of Village Type Butter, Relaunch of Brick Butter -Launch of Toast Cheese, Launch of President Coffee Cream for FS Channel, Launch new recipes for FS Channel

Assistant Brand Manager

Lactalis Group

2019-3 - 2021-6 · 2 yrs 4 mos

(Responsible for cheese & butter categories) • Contributed to closely overseeing the product launch process in collaboration with various departments. • Monitored brand performance using Nielsen and internal sales data. • Contributed significantly to the development and execution of impactful social media campaigns and influencer projects. Responsible for Cheese & Butter Portfolio: ICIM Relaunch of İçim Fresh Cheese, Launch of Flavoured Labne, Relaunch of Half Fat Triangle Cheese, Extension of Butter Portfolio (Village Type Butter, Roll Butter, Brick Butter), Launch Food Service Products (Block Mozzarella, Spreadable Cheese), UF Feta Cheese Design Uplift, Launch of Half Fat UF Feta Cheese, Launch of Global Cheese Brand: PRESIDENT Launch President Kashar, Cheddar & Gouda to lead the discovery of new consumption occasions to consumers, Porfolio Extension: President Cheddar Cream Cheese, Cheddar Triangle Cheese, Red Cheddar and Cream

Assistant Marketing Specialist

Bahçıvan Gıda

2018-3 - 2019-2 · 1 yr

(Responsible for cheese & butter categories) • Enhanced brand awareness through the management of social media accounts and influencer projects. • Monitored market trends to meet customer needs.

Junior Account Executive

Excel İletişim

2017-8 - 2018-2 · 7 mos

• Efficiently coordinated roundtables, influencer projects & events • Developed and implemented social media campaigns leveraging influencers to increase brand awareness

Public Relations Intern

Excel İletişim

2017-7 - 2017-8 · 2 mos

•Contributed to the development of annual plans for various companies across diverse sectors and monitored media news relevant to our customers' business domains

Digital Marketing Intern

Unilever

2017-2 - 2017-5 · 4 mos

•Contributed to establishing the world's first and largest food search engine, we aim to create a dynamic platform fueled by passion-specific websites, driven by communities, and enriched with user-generated content.

Engineering Internship

Coca-Cola CCI

2014-6 - 2014-8 · 3 mos

•Conducted an analysis of sanitation, change-over, breakdown, and planned stoppages durations for two distinct production lines. •Prepared MEX Book to enhance line efficiency by gathering information from operators