Sümegi Zsuzsanna

Head of Marketing @ Merkantil Bank Zrt.

About

Több iparágban láttam el marketing és kommunikációs feladatokat, így dolgoztam IT/Telkó, autóipari és pénzügyi területen, valamint a médiában egyaránt. Az iparági sajátosságok révén a marketing kommunikáció és a pr számos eszközkészletét sajátítottam el. Ezt a tapasztalatot igyekszem folyamatosan fejleszteni, új ismereteket elsajátítani. Stratégiai szemlélettel, de kreatív megközelítéssel végzem a munkámat. Vezetőként fontosnak gondolom a kollégákkal való együttgondolkodást, a támogató hozzáállást, de az önálló munkavégzés feltételeinek a biztosítását is. Meggyőződésem, hogy a siker nem az egyéné, hanem a közösségé, amely egymást támogatva valósította azt meg. A marketing szakma komoly változáson megy át, célom, hogy azt az irányzatot képviseljem a munkám során, amely a vállalkozás termékeit /szolgáltatásait edukatív módon teszi vizibilissé és ezzel hozzájárul a környezete fejlődéséhez és szemléletformálásához.

Country

City

Hungary

Industry

Media Production

Skill

B2B Marketing, Product Management, Multi-channel Marketing, Channel Partners, Corporate Communications, Telecommunications, Product Marketing, Go-to-market Strategy, Marketing Strategy, Marketing Management, B2B, Management, Strategy, Advertising, Internal Communications, Marketing Communications, Mobile Devices, Telco, Marketing, Business Development

Experience

Head of Marketing

Merkantil Bank Zrt.

2024-7 - Present · 2 yrs 3 mos

Developing marketing communication and PR strategy Campaign management Establish media cooperation Develop employer branding strategy Manage internal communication

Head of Marketing Communications

Indamedia Network Zrt.

2022-10 - 2024-7 · 1 yr 10 mos

Hungary

Brand management of Indamedia online portfolio Managing the organization of Indamedia conferences

Head of Marketing and Public Relations

OPEL MAGYARORSZÁG - WAE CEE Kft (importőr)

2019-1 - 2022-9 · 3 yrs 9 mos

Develop marketing communication strategy Managing ATL /BTL campaigns Organize new models product launch Budget planning and controll Cooperation with Opel (PSA) Headquarter and Opel dealers

Head of Communication

Deutsche Telekom IT Solutions HU

2012-9 - 2018-11 · 6 yrs 3 mos

Budapest, Hungary

- Responsible for Employer Branding, (incl. EVP) HR and Internal Corporate Communications strategy. - Organize employer brand campaigns (ATL, BTL, SM) and support the recruitment goals with developing special and digitalized communication tools. - Responsible for PR activities: creating value for ITSH through all non-paid channels of media. - Keeping contact with representatives of media and public sector. - Developing and arrange the sponsorship and CSR strategy and activities of the company. Key project: - ITSH rebranding - ITSH 10 years Anniversary campaign (recognized with several awards) - Developing the new EVP of the company - Launch of new gamification tool I know IT to support recruitment goals

Head of Marketing

T-Systems Hungary ltd,

2007-5 - 2012-8 · 5 yrs 4 mos

Budapest, Hungary

- Professional supervision of B2B marketing communication activities of T-Systems and its subsidiaries - Development and execution of the marketing communication and PR strategy, - Planning of the communication budget, cost control - Handling of the T-Systems brand; elaborating action plans for brand reputation development, - Coordination of PR activities – managing relationship with economic and trade journalists, organizing press conferences, supervision of the completion and release of PR articles - Determining the concept of the ATL and BTL campaigns, managing the execution - Development of client events, professional conferences and workshops strategy and coordinating the organization - Development and supervision of the content and view for the home pages of subsidiaries, organizing social media activities - Development and execution of the sponsorship and CR strategy - Managing media purchases - Managing relationship with the marketing organizations of Deutsche Telekom and T-Systems International Internal communication activities - Development of Employer Brand strategy - Coordinating internal communication tools and channels

Manager, Marketing communications

SIEMENS Zrt.

1996-4 - 2007-5 · 11 yrs 2 mos

Budapest, Hungary

- Executing pr activities - everyday contact with representatives of the offline and online media, providing the press with branch relevant news, organising press conferences, preparing and publishing pr articles, press monitoring - Developing the concepts of Siemens Mobile advertising campaigns, co-coordinating the activity of agencies, buying media - Determining the concepts of promotional materials, arranging the production process - Co-ordinating the sponsoring activities, preparing the relevant contracts - Organizing customer events, conferences, workshops both in and foreign countries - Creating the content and image the Siemens Communications’ internet site - Realizing the co-operation with pr, advertising and event agencies - Regular contact with marketing communications department of the Headquarters