Szilvi Bartus

Overseeing a comprehensive overhaul of Antenna Entertainment CEE's communication strategy in 12 countries with a team of 20+ people. Rebuilding the marketing, PR, and digital media teams from the ground up, fostering a culture of collaboration and innovation within the organization. Developing and implementing new communication strategies for each channel, including social media and content marketing, resulting in increased engagement and conversion rates. Creating and implementing a new workframe and collaboration system within the department, increasing efficiency and streamlining workflows. Collaborating with cross-functional teams, including sales, finance, and operations, to ensure alignment and consistency across all communication channels. Leading the development and execution of successful campaigns that drive brand awareness and engagement.

Developing creative concepts and supervising the execution Leading an agile creative team working like an inhouse agency Developing long term brand visions and marketing strategy Implementing and utilizing cooperation with other departments within the company and 3rd parties.

Brands: Viasat3, Viasat6, AXN, SONY MAX, SONY Movie Channel Responsible for overall communication of the brands and content Leading the marketing team and supervising the image and content support campaigns from brief to post-buy Developing long-term brand strategy Maintaining financial control of CE brand budget Implementing and utilizing cooperation with other departments within the company and 3rd parties

Brands: Comedy Central, Paramount Channel, Nickelodeon Planning and executing integrated marketing campaigns for 5 brands in 3 countries Developing creative concepts and coordinating the production of creative material Managing budget, handling orders and invoices Developing partnerships for barter opportunities Planning and booking media, building barter partnerships Working closely with the creative department and agencies

Brands: AVON, Perwoll, Unilever, Btel, Eurosport Developing creative concepts and building integrated campaigns according to the client needs Planning and booking media Coordinating and managing shootings Copywriting and organizing graphic design work