Nick Szabo

As Senior Director of Revenue Operations, I lead the rev ops team to improve our current offerings as well as bring new products into our business. I coordinate closely with our Client Experience team and our Product team to ensure we are all working toward a better way to monetize traffic in the new world.

Image Advantage has one of the oldest Yahoo Search and YHS feeds and has some of the best technologists in the ad tech space. We are combining these advantages to bring advanced ad tech to the average ad buyer.

I am leading an initiative for a Chicago based Martech company to build tools to optimize advertising initiatives across multiple industries around the world.

PenPath is a world leader in creating meaningful dashboards that give customers true insights out of chaotic data.

After success in identifying new buy sources and improving media buy strategies, I was tasked as the Dev Ops Manager, working with the development team to build better analysis platforms and automated optimizations. Beyond developing new tools, I implemented automated systems which improved revenue by up to 20%. The company rebranded as Dare Devs in 2020.

Started as a Campaign Manager, creating and optimizing a portfolio of over 300 PPC campaigns across multiple industries. After identifying new methods of analysis and optimization I was tasked with identifying new buy sources to expand to.

Worked part time to help multiple companies improve their marketing and sales strategies. Notable clients include: Maritz - One of the largest incentives companies on earth. I helped them develop modern B2B marketing strategies. PenPath, a marketing analytics dashboard company. I built marketing automations and processes to find and onboard new clients for a growing marketing dashboard company. Bang Media - a Singaporean media company - I helped Bang Media bing K-Pop into India utilizing data based marketing strategies, including using network analysis to identify micro-influencers that sold out concerts in this difficult landscape and built relationships with clients such as LG, KTO, CJ ENM, and more.

 Implemented strategies and technologies to build marketing automation capabilities for Monsanto Brands.  Integrated Adobe Marketing Cloud products such as Adobe Campaign, Adobe Audience Manager, Adobe Analytics, and Adobe Experience Manager, giving brands the ability to automate their customer touchpoints.  Led a team to implement Monsanto’s first-ever marketing database, enabling all Monsanto brands to begin marketing to their customers in a unified manner.  Led an effort to create a company global preference center, capturing customer feedback for more effective marketing and eliminating future customer data compliance issues.

COO of Swizzle Global Inc, a startup I co-founded in Korea and expanded to the US. In true startup form, I wear many hats at Swizzle, from managing an international technology team to sales, marketing, and intense data analysis and text analytics. Because of my work at Swizzle, I have been asked to speak around the world about the future of AI and data analytics, as well as built a set of skills and relationships that help me understand and thrive in today's fast-paced, data driven, global economy.

The first part of my career had me owning a small web design company, doing sales across multiple industries, and consulting with various companies to improve marketing, sales, and CRM strategies. I worked in St Louis, Washington DC, and Seoul South Korea. During this time I built both the skills for modern marketing and sales, as well as developed relationships around the world that I still call on to this day. I was fortunate to learn modern marketing as it was being created, with the growth of social media, targeted ads, content focus, and SEO going from trickery to reality.