Sami Yusuf

Partnering directly with commercial teams in EU, Japan & Canada to translate brand strategy into orchestrated, omnichannel customer journeys driving measurable business outcomes & driving AI enablement of commercial sales teams. <> Act as strategic omnichannel advisor to regional brand and commercial leads // Translate brand plans into data-driven omnichannel engagement strategies. <> Design cross-channel user flows integrating email, webinars, field, paid media, web and sales team touch-points // Ensure alignment between global capabilities and local commercial objectives // Drive customer experience consistency across in-person and digital engagement. <> Part of a 3-person core team driving AI enablement of the sales force, focused on scaling AI coaching, recording, and insights-generation capabilities for the commercial field team. Developed deployment steps, LOC RACI, and role definitions to support scalable implementation and effective change management across markets.

Global owner of webinar, email and event engagement channels, accountable for strategy, operating model, governance, performance, data integration and innovation across 30+ markets. Built scalable global infrastructure enabling commercial and medical teams to execute compliant, insight-driven HCP engagement. <> Designed global playbooks, KPIs, governance frameworks, and briefing processes // Standardized global email and webinar services, reducing vendor fragmentation and improving efficiency // Established SMS messaging operating framework across markets. <> Automated webinar data into CRM enabling triggering of relevant follow-ups based on attendance data // Implemented tagging and attribution framework linking email & webinar activity to campaign performance // Embedded channels into omnichannel journeys and measurement frameworks. <> Scaled global webinar platform from 5 to 15+ markets including US, Canada, and Australia // Launched events app across 43 countries // Built and led webinar operations team to support 100+ annual events. <> Introduced compliant AI use cases (event summaries, content generation, translations) // Defined safe AI guidance for HCP-facing activity // Enabled personalization at scale via mass email channels boosting email open rates by 2.5x and creating efficiencies for sales force.

Led the planning, execution, and cross-functional global delivery of virtual medical events and digital engagements, including webinars, webcasts, advisory boards, and scientific workshops for healthcare professionals (HCPs) across 30+ global markets. Managed and scaled a global audience interactivity and analytics service, leading a team of 3 supporting 200+ events, enabling data-driven insights for internal customers. Oversaw vendor and risk management processes for digital tools and SaaS platforms, supporting MSA progression and ensuring offerings aligned with business requirements. Acted as subject matter expert in virtual collaboration platforms and webcasting tools, providing strategic consultation on format, platform, and audience engagement solutions tailored to event objectives. Successfully pivoted live engagement strategy during the pandemic, maintaining continuity of clinical trial meetings and delivering a COVID-19 webinar series viewed by thousands of HCPs globally.

Customer-facing role, delivering technical event productions from conception to completion - including proposal creation, budget management, logistical planning, directing technicians, management of client & venue stakeholders, procurement of third-party services & partnering with graphics/design teams. Responsible & accountable for the direction of teams of up to 15 event technicians during projects. Managed and expanded key client relationships, such as Morgan Stanley & others.

Customer-facing role in a digital communications agency, responsible for the design and production of Investor Relations webcasts, and the management of the live and on-demand content, as well as the implementation of webcast statistics into client dashboards. Managed and expanded key client relationships, such as Virgin Money & others.

Managing the delivery of live and on-demand Investor Relations content for a large client base of publicly listed companies, as well as providing technical support for both clients and colleagues. Development of webcast designs using HTML & CSS.