Synesio Neto

At Globo, I am responsible for managing and coordinating the UX teams for some of the digital publishing products of Grupo Globo, such as G1 – the largest news portal and category leader in Brazil – and Globo.com – the oldest digital product of the Group, which distributes content from over 40 digital products in Globo's portfolio.

Working as a CX consultant assigned to the client SulAmérica Saúde, I was responsible for planning and conducting exploratory research approaches and hypothesis testing to identify opportunities for product improvements and validate services and features within the digital journeys of the Health App, targeting the mid-ticket segment of the health insurance market.

I was responsible for coordinating the Trends and Insights team at Solaria Labs - Liberty Mutual’s Global Innovation Lab - in the Latin America and Europe regions, serving operations in Brazil, Chile, Colombia, Ecuador, Spain, Ireland, and Portugal As the leader of this area, my main focus was to operate in the early stages of the innovation funnel, mapping and researching opportunity areas with the potential to be explored by product teams. Additionally, part of this work involved inspiring and influencing the organization’s vision for the future, as well as fostering an entrepreneurial mindset in the countries where Liberty had operations. As a result of this work, I highlight: - Creation and implementation of future research reports on the topics of Mobility, Housing, and Commerce & Work. - Solaria Blast - Acceleration Program. 6-12 week Design Sprints structured to accelerate innovation initiatives for Liberty's operations and core areas in the region. - Exploration of new insurance concepts, such as Usage-based Insurance (UBI).

I`ve collaborated with the Marketing Intelligence and Innovation team. My role at this position could be described, at least, in three activities: 1. Development of Innovation Culture: creation of contents and insights, production of inspirational events and workshops facilitation to encourage collaborative work, to practice creativity and to experiment innovation tools; 2. Market and User Research: research and market competition, trends and user needs analysis in order to identify new and unexplored opportunities; 3. Innovation: design and delivery of new products, services, channels and business models based on trends and user insights. As a result of my performance I can highlight the launching of the first usage-based insurance program in Brazil - Direção em Conta Program. Because of this project Liberty Seguros won in 2016 the CNseg (National Insurance Confederation) innovation award. In addition, in mid-2017, I've participated in a 3-month international rotation program where I worked, created, tested, and validated some innovation projects at Liberty Mutual Innovation Lab in Boston - Solaria Labs.

At BB & MAPFRE, I've worked to drive innovation throughout the call center department and build an innovation culture by facilitating workshops, promoting co-creation sections and using design methodologies. The most important project that I've participated was rethink all the BB & MAPFRE's relationship services and touch points to promote a great customer experience throughout the insurance journey.

I worked at Tangerina Design for 7 years and because of my leadership to transform a simply graphic design agency into a design strategic consultancy I was invited to became a partner business. At that time Tangerina was very well recognized for the graphic design jobs and I began to study Design Thinking methodology to put Tangerina Design into the business discussions in order to make our job more relevant and valuable. I was responsible for execute exploration process to re-framing problems and promoting creative insights making design mindset part the business strategy. In addition, I also planned and coordinated the project team to ensure deliverables.

I was responsible for creating all kinds of designs for corporate identity solutions, brands, visual communications, web interfaces and graphic solutions in order to translate business strategies into tangible things

Design and creation of graphic solutions for events, training and internal marketing actions for companies like TIM and Icatu Hartford.

- Brand design with varied use purposes - institutional, events/congresses and products; - Graphic designs development; - Creation, development and management of low complexity websites.

I was responsible for some Interface designs and to support the development and managing all the FACOM's websites