Rapeephat Chirapanyanon
Marketing Specialist @ RIS A Member of Central Group
About
Strategic Marketing & Branding Specialist with a proven track record of driving 1000%+ organic growth and maximizing SEO/AEO strategies with zero ad spend. A tech-savvy leader specializing in AI Implementation for Knowledge Management to optimize business efficiency. Uniquely combines Project Management & Change Management expertise with hands-on mastery of End-to-End 360° Media Production.
Thailand
Bangkok Metropolitan Area
Computer Software
Data Analysis, Resource Management, Business Writing, Program Management, Waterfall Methodology, Organizational Structure, Project Planning, Agile Methodology, Estimation, Timelines, Procurement, Project Schedules, Cost Management, Communications Planning, Budgeting, Risk Management, Project Closure, Data-driven Decision Making, Technical Communication, Continuous Process Improvement
Experience

Marketing Specialist
กรุงเทพมหานคร
• Delivered organic B2B high-potential leads to company, a milestone that had never been achieved before • Developed and executed integrated marketing & branding strategy, increasing company awareness by 100% • Managed all digital channels, achieving 1000%+ organic reach with zero ad spend (no paid media) Launched new company website, increasing organic traffic by 100% purely organic traffic growth without paid advertising (SEO, AEO) • Produced new company videos, Cross BU B2B testimonial videos in collaboration with C-Level executives, significantly enhancing corporate reputation • Manage and led the media team, from creative briefing to quality control ensuring high-quality output through precise direction and company standards, while providing mentorship and technical guidance to graphic designers and video editors • Orchestrated, execute and oversee company-wide events (Townhalls, Music Friday) and media functions by directing external vendors and outsource teams • Supported internal communication strategies to foster company culture awareness and enhance employee engagement • Served as acting PMO for 3 internal IT innovation projects, overseeing timelines, resources, and deliverables over a 9-month period • Change Management initiatives for Central Marketing Group (CMG) to support the nationwide rollout of a new POS (Point-of-Sale) system • Developed and executed a “Media AI Chatbot” for marketing KM using Microsoft Copilot Studio, Power Automate, enabling employees to access company media assets 24/7, reducing internal inquiry response time by 80%

Event Exhibitor / Event Coordinator / Staff
Bangkok, Bangkok City, Thailand
Event Exhibitor / Event Coordinator / Staff • Executed and coordinated national-scale events, automotive including Rolls-Royce, Maserati, Aston Martin, Jeep, Peugeot, Volvo and a diverse range of events across multiple industries to targeted corporate functions • Coordinated operations between brand clients and the organizer, ensuring a smooth and professional event flow • Collaborated with cross-functional teams to ensure smooth on-ground operations and booth management during exhibitions

Art Director / Graphic Designer / Video Editor
Bangkok, Bangkok City, Thailand
• Produced high-impact multimedia assets (graphics, videos) for diverse client campaigns Led and supervised a team of graphic designers and video editors to deliver high-quality creative assets aligned with client requirement • Collaborated closely with the marketing team to translate complex client briefs into compelling visual narratives • Managed multiple creative projects simultaneously in a fast-paced agency environment, delivering quality outputs

Freelance Photographer
Bangkok, Bangkok City, Thailand
• Managed end-to-end photography/video workflows, from client briefing and concept development to shooting and post-production editing • Delivered high-quality visual content for diverse projects including product packshots, weddings, events, and fashion editorials • Proficient in retouching and color grading using Adobe Creative Suite to meet professional publishing standards

Self Employed
Elee Phanich
สุพรรณบุรี, ประเทศไทย
Lubricant Oil, Tire, Bike and Motocycle Spare Part

IT Support Technician
Hardware House International Co., Ltd.
กรุงเทพมหานคร, กรุงเทพมหานคร, ประเทศไทย
• Provided technical support and troubleshooting for hardware and software issues • Diagnosed and repaired computer systems, minimizing downtime for retail customers and internal operations • Provided information on IT product specifications, helping customer selected that best matched their requirements

Salesperson
IT CITY Co., Ltd.
กรุงเทพมหานคร, กรุงเทพมหานคร, ประเทศไทย
Sale Marketing
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