Sylwia Jacob

Getting dirty and cleaning up after. Crafting campaigns that clean up the industry and leave customers satisfied. From viral content to bubbly brand partnerships, I ensure our products stay on top - where they belong.

Working within the Communications and Customer Proposition team, my job was focused on omni-channel campaigns (e-commerce, retail) new product launches, and marketing strategies for the Key Account sector. I oversaw marketing strategies and activities for the UK and Irish markets and another company within the Nisbets family; Mitre Linen. *Nisbets is Europe's largest supplier of catering equipment, and is part of Bunzl - the largest value-added distributor in the world. With a £0.5bn turnover, employing nearly 2000 people, and on the market for 40 years, our global footprint exceeds that of any of our competitors: 32 stores and trade counters in the UK, offices in Auckland, Sydney, Holland, Belgium, France, Spain, and Ireland, and warehouses in Bristol and Chepstow, and an export division shipping to customers in 100 countries worldwide. With over 1 million square feet of warehouse space globally, and over 12,000 orders a day, we ensure our warehouses are well stocked and provide rapid delivery to our customers.

Reporting to the MD and working closely with key stakeholders as well as the Board, my job was to analyse the marketplace and design and implement an innovative, inspiring, 360° marketing strategy built around market share growth. I was responsible for the full marketing mix and the delivery of a marketing operations plan for all routes to market and via all communications platforms, while also managing the work of the communications team and ensuring the strategy was aligned with the overall business objectives. I generated measurable growth in website traffic, significantly grew product sales and successfully led a complete digital overhaul which involved changing web platforms, server providers and amplifying data for thousands of SKUs in order to improve customer experience. My key responsibilities involved creating and developing the brand's digital strategy which included website and social media management, SEO, PPC, content creation, user experience enhancement and organic growth. I successfully managed numerous new product launches, from conception all the way through to external comms and evaluation. *Original Style products are available from 2000 outlets worldwide, sold to end customers through a network of independent retailers and their own showrooms. The company's B2B branch specializes in high-spec architectural products used in luxury swimming pool solutions and the HORECA sector, and supplies tiles to UK's largest housebuilders. Many products are designed in-house and made locally at their Devon factory.

My job was to create and implement a coherent, multi-channel PR and social media strategy, to raise brand awareness and present the company as an industry leader and trendsetter. I was responsible for all activities - from print to digital, media monitoring, identifying and creating exposure opportunities, working with global media outlets and influencers and launching campaigns aimed at retailers, trade, as well as end customers. These included paid and organic social media campaigns, advertising, external collaborations and product launch management. While in this role, I generated measurable growth in exposure, marketing leads, and designed successful campaigns with tangible results. Many of the activities I implemented resulted directly in sales, which is always my core objective. During this time I was also responsible for project managing the company's digital estate overhaul and have led complex brand identity/repositioning strategies connected with online presence.

Managed and drove overall operations of digital marketing agency, including business development, relationship building, P&L accountability, and people management. Generated and converted leads and on-boarded new clients, ensuring growth for the agency. Headed high-achieving team of account managers, supervising and growing accounts. Actively engaged in non-profit work as part of the agency’s Corporate Social Responsibility strategy, with a special focus on ESG.

Run multiple commercial campaigns to target banking, pharmaceutical, IT, and FMCG sectors. Established widely-recognised marketing comms agency brand, serving leading domestic and foreign clients, mainly Novartis, Pfizer, AstraZeneca, Bayer Schering, Lloyds, Internorm, Daimler Chrysler, Mercedes Benz, Bull, Pepsi, Grohe, and Keramag. Developed and maintained sought-after work environment for the best candidates and communication specialists. Business subsequently sold.