Sylvie Biragnet

Led development of first global care category growth strategy, company’ #1 source of profitable growth. Transformed a portfolio of iconic prestige care brands (Nioxin Pro Clinical, Sebastian Professional, System Professional) into a highly profitable omni-channel player in prestige haircare with a loyal community of hairdressers, dermatologists, influencers and beauty consumers. Brand P&L owner, spearheaded global brand growth strategy, margin accretive/first-to-market innovation, communication/creative/visual merchandising/global digital channels, education, engagement strategies and demand generation activation toolkits (owned, earned, paid). • Scaled company haircare revenue $330M to $550M, on track to double business in 5 years. Grew prestige brands portfolio NR +35%, accelerating e.com and prestige retail. Expanded margin 400bps. Built 3-year innovation from 2% to 7% of NR • Drove complete overhaul of Nioxin Pro Clinical in 20 months generating double-digit revenue and consumption growth (ULTA, AMAZON, BSG). Developed 3-year innovation roadmap with award-winning launches (Ultimate Power Hair Fall Defense, Activ Renewal Age Defense) and strengthened clinical credentials and community engagement • Led first Sebastian Professional 150-SKU brand restage in decades and activated brand to regain iconic status connected to culture: drove double-digit revenue growth and margin expansion, new visual identity, award-winning innovation (No Breaker, new Potion 9 line up) and luxury and sustainable packaging, new 360 campaigns that drove EMV and conversion, signed new artists including industry trailblazer Frederic Aspiras (Lady Gaga's long time hairstylist), Born This Way Foundation partnership. • Upgraded talent while delivering 15% organizational efficiencies. Drove +20 pts of engagement with high-performing and diverse team, the highest score within global marketing organization

Steered marketing transformation, building new capabilities for marketing to become a customer-first strategic growth engine. Led brand strategy and integrated marketing for the MetLife Brand in the US ($30bn) across multiple businesses to drive growth, brand engagement and equity: creative, media, brand/customer experience, web, digital and social marketing, content and thought leadership initiatives. Built and led a digital-first, high-performing team of 15. • Led strategic development of US brand with differentiated creative platform “We’re for the workforce” with PI 95% x2 industry norms, guiding all US brand campaigns. “Anything but Small”/ “Work Family” increased closed ratios by 1.8pts. “Real Talk. Real Benefits.” driving 10% category growth and +3.4% in participation rate • Defined US digital strategy across web, mobile, email, social- overhauled website optimizing for search, content, lead gen, brand lift and loyalty. Grew social followership +40%, engagement +32% • Led Branding, acquisition and digital engagement strategy for a new financial wellness app. • Relaunched MetLife Investment Management brand including value proposition, design system, new website, integrated media campaign “Institutional. But far from typical” driving +15 pts in awareness, 2x consideration and increased NPS in one year. Awards: CMO Growth Award winner 2018/ Effie Award Finalist 2018/ Winner of PRSA Big Apple Award 2019/ Winner of FSC Portfolio Awards 2020

Led global category strategy, portfolio and innovation for Avon's $6Bn beauty business across Color, Fragrances, Facial Skincare and Bodycare. Led a team of 45+ marketing and creative associates.

Led $1.8Bn global make-up business with a multi-brand portfolio spanning across face, eye, lip and nail categories. P&L owner. Managed a global team of 30+ associates based in NYC, Brazil, UK and Philippines. Led category strategy, portfolio management, global innovation pipeline, commercial innovation and global activation toolkits. • Reversed sales trend achieving single-digit revenue growth in 2015/16 from previous declines • Drove 17% innovation growth • Generated $2.6M savings through package harmonization while elevating quality and design • Co-led Avon "Beauty For a Purpose" masterbrand creation and activation

Accelerated growth leading global brand strategy, innovation and marketing initiatives for ANEW skincare and color, a leading anti-aging brand with $800 million in sales. Coached and developed a team of 5 reports.

Led global brand strategy, product innovation and advertising/merchandising creative for Avon's mass skincare portfolio including Solutions and Clearskin. Global liaison on Avon Care franchise. Managed a team of 4.

Led global marketing and growth strategy + North America go-to-market strategy and execution for Re-Nutriv, Estee Lauder luxury flagship brand, accounting for 25% of Estee Lauder skincare sales as well as sun and body categories- $335M Net Sales. Defined 3-year global strategy, streamlined brand architecture, new elevated package design, website, merchandising and services, developed 3-year innovation across skincare and make-up. Led career development of 3 reports. • Drove growth of Re-Nutriv Net Sales by 13% vs prior year with double-digit growth in all franchises and regions, ahead of key luxury competitors and despite economic slowdown. Grew market share to #2 position in key global markets.

Oversaw global women’s brands’ portfolio and innovation - $260M net sales - Quattro/Silk Effects/ Intuition . Drove 15% revenue growth, increased DPC by $30M in first year. Achieved category leadership against Gillette Venus in top markets . Created new Quattro for Women global brand and 3-year growth plan reaching $80M NR in year 1 and 15% share . Disrupted category, launching first women’s razor-trimmer in one, driving incremental sales and best-selling SKU . Playtex acquisition: Analyzed new category/ developed position paper and financial projections to guide final valuation Awards & Patent: Patented razor handle (2006). Silver Effie (2007), AmeriStar Package (2007)

Created and launched successfully the Quattro for Women franchise globally. From capital acquisition request to consumer insights, brand positioning, product and packaging development, pricing recommendations, target user profile, advertising and copy development. Managed a global cross functional team Codified business growth drivers and shared brand best practices across regions

Managed Lighting Products Business Unit (P&L management) Drove topline growth and doubled business margin in 4 years. Defined and implemented product and brand management strategy, channel strategy, new product and packaging developments, merchandising solutions. Optimized assortment introducing new products and new brand identity, established more rigorous processes resulting in improved working capital. Supported European Key Accounts for customer reviews and gained new distribution listings.