Sylvia Liu

Project Manager @ Silicon Power

About

Strategic marketing and commercial professional with 10+ years of experience in consumer electronics, cross-border business development, digital marketing, and business analytics across APAC and global markets.

Country

Taiwan

City

Taipei

Industry

Internet

Skill

Global E-Commerce, Digital Marketing Analytics, E-commerce Optimization, Web Marketing Strategy, Cross-Functional Team Management, Customer Relationship Management, SEO, Google Analytics 4, Google Adwords, Paid Media Advertising, Email Marketing, Remarketing, Magento, B2B Sales, Business Analysis, New Business Development, sales operation, 搜尋引擎優化 (SEO), 客戶關係管理 (CRM)

Experience

Project Manager

Silicon Power

2024-3 - 2026-3 · 2 yrs 1 mo

- Led cross-border eCommerce strategies in Southeast Asia and Korea, achieving 20% revenue growth and maintaining ROAS > 10x through platform expansion and promotional planning. - Performed market and competitor analysis to support pricing, product positioning, and channel decisions. - Collaborated with regional and cross-functional teams to ensure smooth go-to-market execution and ongoing performance improvement.

E-commerce Marketing and Sales Manager

CBES Group

2017-5 - 2023-12 · 6 yrs 8 mos

Directed strategies for IDS(HK), an online B2C retailer of electronic consumer products, to drive USD$XXM+ annual revenue across 10+ global markets from APAC to EU. - Led a mid-size team of 10+ E-commerce Marketing specialists, aligning cross-channel sales goals and fostering collaboration. - Developed loyalty and digital marketing programs that boosted brand.com subscriptions by 17%. - Generated a ROAS 29 and 26% sales growth in Q4 2023 through data-driven optimization of the user journey. - Achieved 3x regional expansion from APAC to EU through e-commerce channel development and strategic market entry. - Communicated P&L, strategies, findings, and recommendations to stakeholders, facilitated upward management, and supported informed decision-making.