Sylvia Tzeng

Brand and Product Marketing Manager @ TrendAI

About

Results-driven Marketing Leader with 10 years of experience transforming brands, driving significant sales growth, and leading cross-industry collaborations. Proven success in strategic planning, SEO, and global product launches.

Country

City

Taiwan

Industry

Computer Software

Skill

Communication, Influencer Marketing, Marketing, New Business Development, Content Management, Content Strategy, Search Engine Optimization (SEO), Marketing Communications, Brand Development, Public Relations, Digital Marketing, Integrated Marketing, Market Planning, Event Planning, Trend Analysis, Trade Shows, Brand Management, Market Analysis, International Sales, Sales Management

Experience

Brand and Product Marketing Manager

TrendAI

2020-9 - Present · 6 yrs 1 mo

Taiwan

(US Market) - Revamped Trend Micro's consumer brand by leading a cross-functional team of writers, designers, and engineers to overhaul digital assets, including the website, blog, and social media platforms. - Implemented data-driven SEO strategies, resulting in a 707% increase in YoY traffic. - Executed global product launches by driving go-to-market planning, assets creation, and campaign management to support regional sales.

Brand Manager

Ziroom

2018-1 - 2020-6 · 2 yrs 6 mos

Shanghai City, China

- Directed brand communication team, achieving in a 215% YoY growth in visitors and 171% YoY growth in sales. - Developed and executed comprehensive marketing strategies, covering content creation, social media, PR, and event management. - Secured high-profile media coverage in Vogue, Elle, and CCTV. - Established and managed key brand partnerships with KFC, Burger King, Didi, and McDonald’s, driving cross-industry collaboration and brand exposure.

Branding and ePR supervisor

Luxury Rebel, S by STELLA (STELLAFASHION)

2016-9 - 2017-11 · 1 yr 3 mos

Shanghai City, China

- Directed creative production for annual campaigns, overseeing visual asset shootings in Paris and New York. - Managed PR agencies for influencer campaigns, securing features in major fashion publications like Vogue, Elle, and Cosmopolitan China.

Digital Marketing Specialist

JumpFromPaper

2014-12 - 2016-3 · 1 yr 4 mos

Taipei

(EMEA & ASIA Market) - Executed impactful influencer campaigns and PR strategies, leading to a 332% surge in seasonal sales. - Organized high-profile launch events in London and NYC, resulting in significant media coverage on platforms like Vogue and Buzzfeed.

International Sales Specialist

JumpFromPaper

2012-12 - 2015-12 · 3 yrs 1 mo

Taipei City, Taiwan

- Achieved an 88% reduction in customer complaints through data-driven e-commerce management decisions, enhancing customer satisfaction. - Established and managed key partnerships, driving revenue growth and expanding market presence.

Corporate Manager

AIESEC

2009-6 - 2010-9 · 1 yr 4 mos

Taipei City, Taiwan

- Market research, approach and encourage Taiwanese local business provide internship opportunities for international students. - Train and guide juniors of the key processes of raising new company - Be the President of Organizing Committee of a national conference with about 250 participants and single-handedly raise NTD$10,000 sponsorship.