Sylvia A

Plan, lead, and implement marketing programs and initiatives for Red Hat Services.

• Responsible for GTM Strategies for 5G IoT solutions, Voice and collaboration, ICT, and managed services under Enterprise Business Group • Develop awareness and drive demand generation campaigns through integrated multi-channel campaigns • Lead the development of content that showcases the value proposition of the solutions and StarHub key differentiators • Develop and track marketing launch plans for new products and solutions, ensuring that each plan yields the desired ROI and drive growth for Enterprise Business • Establish and own key relationships with Solution partners for joint Go-To-Market programs • Planning and organization of webinars and special events to drive customer acquisitions

- Create marketing strategy and compelling value prop to improve the market position of Fujitsu Servers and Datacenter Management software - Lead the production of all relevant marketing assets that align with product strategy and messaging - End-to-end planning and execution of new product launches as well new version announcements - Collaborate with Digital Team on driving awareness and maximize engagement through various digital channels and related activities online - Create compelling marketing communication messages for both external and internal distribution - Understand the competitive landscape and create relevant competitive materials to enable sellers with Fujitsu competitive advantage - Deliver sales and channel enablement materials to support sales journey including battle cards, webinars, conversation guides

- Deliver GTM plan and work on executing the marketing initiatives in collaboration with internal stakeholders - Deliver core product messaging and create assets that align with the product strategy - Create content marketing strategy, content blueprint, narrative across the buyer journey - Work with Campaign team on campaign logic map and formulate integrated marketing campaign to drive pipeline through events, email marketing, webcasts, digital techniques - Collaborate with Digital Strategist on digital journey optimization, create social content and other digital assets that resonates with the audience - Own DataPower social channels and drive engagement through the regular distribution of new content - Lead creation of all internal and external communications and distribution through supporting channels, social media and proactive emails - Enable sellers with sales enablement assets and execute tactics to address pipeline gaps - Provide channel-ready enablement including quick pick materials, conversation guides, partner communications - Create and lead GTM plan for new product launch and work on delivering end to end launch materials

• Create and execute strategies for MQ family in collaboration with Product Management, Sales and extended marketing teams • Responsible for driving marketing pipeline, understand pipeline gaps and develop action plan to fulfill the gaps through marketing tactics • Work on creating relevant product collaterals and sales enablement materials • Planning and execution of product launches and announcements • Responsible for communication, web presence, social campaigns, webcasts etc

• Create and manage sales and marketing assets for BPM and ODM solutions • Create a single view dashboard of all assets and review the performance • Ensure Sales and Partner Portals are current with up-to-date presentations, collaterals, messaging • Ensure the latest assets are made available in sales plays and other marketing events

• Part of the Oracle Embedded Global Business Unit Team- Managing ISV/OEMs across the states of New England, New York, New Jersey and Connecticut • Drive old and net new revenue from existing Install base and net new accounts • Analysis and in-depth understanding of customer business model, their needs and effectively communicate Oracle Value Proposition • Recruit new ISVs for licensing agreements and Oracle Partner Network

• Channel sales of Lenovo range of products, IBM servers, Fujitsu laptops, HCL commercial and consumer range of products, PCS Tech range of products, Tandberg Data storage products. • Study and analyze the market trend & closely work with the Product Team for stock planning, SKU pricing, stock liquidation • Study the competitor products and strategies and devise plans to counter that • Work with Vendor Team to promote attendance to Marketing campaigns during Product Launches