Sylvain Joyau

- Managing XXX million AED turnover in GCC region - Achieving double digit growth & margin budget every year - Responsible for 150+ employees, including 3 Key Account Managers

o Developing and implementing the company strategy in U.A.E. Modern Trade & Travel Retail. o Achieving and formulate complete business plan (Budget, Margin, Investment and Marketing Mix). o Negotiating yearly agreements, new product launching, promotional plan and opening fees. o Recruiting, training & managing a team of 15 Store Supervisors & 65 Merchandisers. o Implementing & analysing merchandising reports (quantitative & qualitative).

o Performed business analyses on sales, margin, competitors’ prices and customers’ stock level. o Prepared Gulf Catalogue offer in coordination with the Marketing and Communication Manager. o Handled CRM software installation, training, front office support, access management and reporting. o Supervised new corporate quotation tool installation and training. o Managed price list and sales conditions for the following brands: Legrand, Tenby and Watt Stopper. o Defined price strategy for new ranges in coordination with Business Development Managers. o Coordinated the « Pricing Action Plan » with Corporate Pricing (margin and price effect analyses).

Brought support in implementing business intelligence strategy (competitor’s analyses, price positioning and assortment recommendations) for non food products: general store, textile and electronics.

Managed studies on profitability, concepts, equipment and goods.

Double Diploma Master 2 in International Management between Sherbrooke University (Canada) and ESCEM (France), EQUIS and AACSB accredited.