Faizan A

Leading performance marketing and growth initiatives across Google Ads, Meta Ads, and app acquisition campaigns focused on lead generation, customer acquisition, and conversion optimization across multiple digital service lines. Working on app growth, funnel optimization, lifecycle marketing, and customer journey improvements to enhance acquisition efficiency, reduce drop-offs, and improve overall conversion performance. Managing integrated paid media, SEO, and re-engagement initiatives aligned with business growth and revenue objectives. Collaborating with internal teams, agencies, and external partners to drive scalable marketing execution, audience growth, and data-driven optimization across high-intent digital environments within the GCC market.

Led digital marketing initiatives across international markets including North America, Europe, Middle East, and APAC, supporting customer acquisition, online growth, and digital visibility objectives. Worked on performance marketing, SEO, and lifecycle marketing initiatives focused on improving organic growth, customer engagement, and conversion performance across global digital channels. Contributed to growth-focused marketing strategies through audience targeting, search optimization, and performance-driven digital execution.

Managed performance marketing initiatives across Google Ads, Meta Ads, and LinkedIn Ads, driving customer acquisition, lead generation, and revenue growth across high-intent digital platforms. Worked on large-scale acquisition and conversion optimization initiatives focused on improving funnel performance, audience targeting, lead quality, and overall marketing efficiency. Led campaigns across paid media, CRM integration, lifecycle marketing, and marketing automation to support scalable growth and customer engagement. Implemented advanced attribution and tracking frameworks including Facebook Conversion API (CAPI), improved lead validation processes, automated marketing workflows, and contributed to customer journey optimization through structured re-engagement and funnel improvement strategies.

Managed social media and digital marketing initiatives, focusing on improving organic visibility and audience engagement. Increased organic traffic by 40% and improved social media engagement by 55% through SEO and targeted digital campaigns.

Managed digital customer response operations, focusing on improving response efficiency and service quality. Improved response efficiency by 60% and achieved 97% accuracy through process optimization and structured workflows.

Managed lead generation and sales activities, focusing on improving acquisition efficiency and conversion rates. Increased organic lead generation by 32% and reduced CPA by 18% through SEO and paid search optimization.

Managed debt collection and risk management processes, focusing on improving recovery performance and operational efficiency. Improved recovery rates and reduced delinquency through structured process optimization and performance tracking.