Syed Muhammad Haekal Bin Syed Azman

Successfully passed rigorous evaluation phases to secure funded accounts, demonstrating strong risk management, disciplined trading strategies, and consistent profitability in the forex market. Skilled in technical analysis, trading psychology, and adapting to dynamic market conditions under real capital scenarios.

Co-founded and scaled a specialized F&B venture, driving the rapid evolution from a high-efficiency roadside pop-up to a flagship brick-and-mortar location within just 4 months. Developed a lean business model focused on demographic-specific targeting and high-velocity sales. Rapid Scaling: Successfully transitioned the business from a 4-hour daily "street-side" operation to a full-scale flagship store in 120 days, achieving a 150% increase in operational capacity. Strategic Revenue Modeling: Engineered a business model that generated daily sales equivalent to established 10-hour cafes by optimizing peak-hour traffic and high-margin product mixes. Multi-Channel Expansion: Spearheading the roadmap for beverage-related packaged goods (CPG) to create diversified revenue streams via digital and retail channels. Data-Driven Marketing: Leveraged trend analysis and social media marketing to capture a specific demographic, ensuring consistent brand loyalty and low customer acquisition costs (CAC). Operations Management: Overseeing end-to-end supply chain, from sourcing premium ingredients to managing multi-site event participation.

Specializing in high-velocity Business Development and Market Intelligence for the APAC and Middle East regions. I partner with C-Suite executives (CEOs, CTOs, CMOs) to align high-level business summits with their strategic corporate objectives. Strategic Account Management: Manage the end-to-end commercial cycle for B2B business intelligence products, acting as a trusted consultant to senior stakeholders across the energy, infrastructure, and technology sectors. C-Level Negotiation: Regularly negotiate and close high-value participation contracts with top-tier decision-makers, navigating complex corporate procurement processes. Market Expansion: Execute targeted outreach strategies to penetrate new markets in the Middle East and Southeast Asia, consistently building a robust pipeline of qualified enterprise leads. Consultative Sales: Transitioned from transactional selling to a research-based, consultative approach, identifying specific client "pain points" to deliver tailored solution packages.

Spearheaded the market entry and regional growth of Parqour’s AI-driven smart parking SaaS solutions across Malaysia and Indonesia. My role focused on navigating complex commercial landscapes and executing a unique "Zero Upfront" revenue-share model to disrupt traditional parking management. Key Achievements: Market Penetration: Successfully launched the brand in Southeast Asia by establishing strategic partnerships with regional parking operators, system integrators, and hardware suppliers. Project Execution: Won and oversaw the end-to-end implementation of 3 major parking sites in Malaysia and 1 flagship site in Bali, Indonesia, ensuring full system integration and operational success. C-Suite Engagement: Acted as the primary point of contact for MDs and CEOs of commercial property groups, translating technical AI capabilities into clear commercial ROI and long-term value. Financial Innovation: Managed the full-cycle deployment of a revenue-sharing model where Parqour invested 100% of initial hardware and installation costs, significantly lowering the barrier to entry for tier-1 clients. Cross-Border Leadership: Bridged the gap between the Kazakhstan-based engineering teams and local stakeholders to ensure the cloud-based platform met regional technical and regulatory standards.

Based in the Manchester HQ, I was responsible for driving the top-of-funnel growth for IRIS Software Group’s market-leading business solutions. Strategic Outreach: Led initial sales outreach through high-volume cold calling and sophisticated research, identifying and qualifying enterprise prospects via advanced data analysis and LinkedIn. Relationship Building: Built rapid rapport with decision-makers to uncover latent business needs, ensuring a consultative rather than transactional first point of contact. Pipeline Velocity: Facilitated smooth handovers to the New Business team, providing critical intelligence that allowed Sales Representatives to close deals more effectively. Performance Excellence: Consistently exceeded monthly sales targets and secured high-quality appointments that resulted in significant new business revenue.

Led the technical-commercial integration of "Smart City" and SaaS payment solutions, bridging the gap between engineering capabilities and client business requirements. SaaS & IoT Implementation: Directed the deployment of cloud-based payment gateways and smart infrastructure software, ensuring seamless integration with client legacy systems. Government Tender Management: Managed complex technical proposals for government tenders, successfully translating engineering specifications into compelling commercial value propositions. Product Adoption: Increased user adoption by 30% through the development of specialized technical training modules for enterprise clients and end-users. Technical Consultation: Served as the bridge between the internal software engineering team and external clients to ensure product roadmaps aligned with market demands.

Served as the primary regional point of contact for enterprise clients across Asia-Pacific and the Middle East, managing the lifecycle of critical transit and payment infrastructure. Regional Account Ownership: Owned the post-sales relationship for key government and corporate accounts across APAC and ME, ensuring 100% service continuity and client satisfaction. Service Delivery & Retention: Successfully retained high-value accounts by orchestrating rapid technical support and serving as the "First Point of Contact" for critical issue resolution. Technical Business Development: Identified and capitalized on new business opportunities within existing accounts by aligning technical upgrades with client expansion goals. System Integration: Managed the cross-border rollout of digital payment systems, coordinating between global HQ and local stakeholders to ensure compliance with regional technical standards.