Syed Azharuddin

Syed Azharuddin

Web Technology Manager | Technical Product Manager @ Publicis Groupe

About

As a hands-on technical leader with 10+ years of experience in the software development industry, I specialize in transforming ambitious business strategies into scalable, high-performance digital realities. Based in Dubai, I have spent the last decade leading the technical delivery of enterprise web platforms, complex e-commerce ecosystems, and digital giga-projects across the MENA region.In my current capacity, I act as the critical bridge between commercial stakeholders and engineering squads. Whether I am directing the technical roadmap for Tier-1 real estate developers or driving the platform architecture for GovTech initiatives like NEOM and KAFD, my goal remains constant: minimize technical debt, maximize feature velocity, and ensure absolute alignment between the business vision and the final architecture.My Core Pillars: Technical Product Management & Ownership: As a PSPO I & PSM I certified leader, I drive the overarching digital product strategy and manage complex backlogs, directing cross-functional Agile squads to deliver multi-million dollar portfolios on time and on spec.By framing it this way, you hit both massive keywords—"Product Management" and "Product Ownership"—in a single sentence. It proves you can envision the roadmap and execute the sprint.🔹 Deep Systems Architecture: I go beyond traditional project management. I conduct deep-dive feasibility studies, translating complex operational data into robust user stories, precise acceptance criteria, and deliverable technical workflows. 🔹 Enterprise Integrations: I hold deep, hands-on expertise in architecting high-scale Adobe Commerce Cloud ecosystems and secure, zero-latency API integration portals using cloud-native solutions like Google BigQuery.I am deeply passionate about AI-driven digital transformation, agentic automation frameworks and building modern cloud ecosystems that perform flawlessly at scale.

Country

United Arab Emirates

City

Dubai

Industry

Information Technology & Services

Skill

Artificial Intelligence (AI), IBM Watson, Product Development, Product Management, Technical Product Management, Business Systems Analysis, System Integration, Workflow Automation, Technical Documentation, Systems Design, Requirements Analysis, Systems Integration, E-commerce Strategy, Database Design, Data Mapping, Technical Analysis, Requirement Elicitation, Digital Transformation, Software Development Life Cycle (SDLC), Product Delivery

Experience

Publicis Groupe

Web Technology Manager | Technical Product Manager

Publicis Groupe

LinkedIn
2022-2 - Present · 4 yrs 8 mos

Dubai, United Arab Emirates

Serve as the lead Technical Product Manager for global web ecosystems and digital platforms across the MENA region, owning the product delivery for giga-projects including NEOM, KAFD, and Aldar Properties. I act as the strategic bridge between commercial stakeholders and engineering pods, translating complex business visions into scalable architectures and deliverable product roadmaps. 🔹 Platform & API Architecture: Spearhead the integration of Tealium CDP, Adobe Experience Platform (AEP), and high-volume API middleware for global enterprise platforms (e.g., Infiniti), ensuring seamless data exchange and high-performance Core Web Vitals. 🔹 AI & Automation Product Delivery: Lead the technical integration of AI data ecosystems utilizing Amazon Bedrock and Make.com workflows. Define the MVP roadmap for automated data extraction and enterprise pipelines. 🔹 Agile Strategy & Governance: Direct cross-functional Agile engineering squads, manage complex product backlogs (Jira/Confluence), and enforce rigorous technical standards to maximize feature velocity while minimizing technical debt. (When LinkedIn asks you to add skills to this role, select: Technical Product Management, API Architecture, Enterprise Digital Platforms, AI Automation, Agile Methodologies).

Belong

Technical Lead | Product Owner

Belong

LinkedIn
2017-2 - 2022-1 · 5 yrs

Dubai

Managed the full Agile product delivery lifecycle for 20+ large-scale web and mobile ecosystems. Specialized in backend system integrations, headless CMS architectures, and structured data platforms for high-volume destination and retail clients. 🔹 CMS Migrations & Web Ecosystems: Spearheaded massive website rebuilds and headless CMS migrations, leveraging deep expertise in Digital Experience Platforms (DXP) including Optimizely and Acquia. 🔹 Backend & API Integrations: Architected complex operational routing and API integrations with enterprise databases (Microsoft Dynamics, Navision). Defined functional requirements to ensure zero-latency data synchronization. 🔹 Product Execution: Acted as the dedicated Agile Product Owner, collaborating directly with UI/UX designers and technical squads to groom backlogs, map user journeys, and deliver seamless e-commerce and booking experiences.

ZIWIRA INC

Senior Web Developer & Technical Analyst

ZIWIRA INC

LinkedIn
2014-10 - 2017-1 · 2 yrs 4 mos

Dubai Silicon Oasis

At Ziwira, I led the technical execution and systems analysis for large-scale e-commerce platforms across the UAE and Canada. My focus was on high-performance data synchronization and bridging the gap between business needs and complex database architectures. Key Contributions: Technical Analysis: Orchestrated the requirement mapping and logic design for massive e-commerce synchronizations involving over 0.5M+ product records. Systems Integration: Developed robust data mapping protocols to ensure seamless communication between disparate e-commerce databases and inventory management systems. Performance Optimization: Engineered scalable back-end solutions (PHP/Magento) to handle high-concurrency traffic and complex data processing tasks. Documentation: Translated business use cases into technical workflows, ensuring cross-functional teams remained aligned on data integrity and project milestones. Core Tech: Magento, PHP, MySQL, System Integration, Data Mapping.

i95Dev Inc.

Software Engineer (Systems Analysis & Development)

i95Dev Inc.

LinkedIn
2011-12 - 2014-7 · 2 yrs 8 mos

Hyderabad, Telangana, India

During the foundational years of my career, I focused on the intersection of Software Engineering and Technical Documentation. I was responsible for developing scalable web solutions while ensuring that all code was supported by clear system requirements and technical specifications. Key Contributions: SDLC Excellence: Contributed to the full Software Development Life Cycle (SDLC), from initial requirement gathering to final deployment and maintenance. Technical Documentation: Authored detailed technical guides and system flowcharts to assist in the seamless onboarding of new developers and stakeholders. E-commerce Foundation: Developed modular code for enterprise e-commerce platforms, ensuring high code quality and adherence to global industry standards. Problem Solving: Acted as a junior technical analyst to identify and resolve complex system bottlenecks during the development phase. Core Tech: PHP, Drupal, MySQL, JavaScript, Technical Writing, System Design.

Syed Azharuddin's Contact Information

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