Sydney Jenner

- Developed and maintained relationships with top-tier influencers and creators to amplify the Sonic the Hedgehog brand across paid and organic channels. - Collaborated with cross-functional stakeholders, including marketing, PR, product development, brand, and digital media to align influencer campaigns with broader company objectives - Provided influencer support both in person and online for major brand beats such as Sonic Movie 3, Miami F1 Grand Prix, Sonic Symphony, branded collaborations such as IHOP, Top Golf, and licensing beats such as Amazon, Crocs, LEGO and Squishmallows

- Led the execution of the Influencer Marketing strategy for the Global Social Marketing Team, covering NA, EU, and AP regions, ensuring consistent and impactful campaigns. - Successfully coordinated influencer campaigns for 80+ product launches annually, leading end-to-end responsibility from budgeting and contract negotiations to influencer briefings and campaign tracking to maximize ROI and ensure seamless campaign execution. - Successfully lead and oversee organic seeding campaigns involving 100+ creators for product launches - Collaborated closely with various business units to align the influencer marketing strategy with sales objectives, actively working to contribute to revenue goals. - Conducted comprehensive analysis and reporting of influencer campaign performance, leveraging data-driven insights to provide actionable recommendations for future campaign improvements - Singlehandedly managed a high volume budget, efficiently allocating resources and strategically managing investments to drive impactful results to help effectively lead one of the company's top three marketing pillars.

- Identified and booked over 300 creators for VidCon 2022 by leveraging trend analysis and audience demographic research. - Coordinated creator communications, travel, logistics, and on-site support for VidCon’s featured talent. Managed internal databases and collaborated across programming, production, and talent teams. - Proactively kept up-to-date with the dynamic digital creator landscape, consistently updating the team with the latest trends, emerging platforms, and best practices - Book talent for VidCon Now - a digitally delivered event

EA to the SVP, COO, VP of Programming, and VP of Communications

The Bachelor: Listen to Your Heart, S1, ABC and The Bachelorette, S16, ABC - Assist Production Coordinator's with daily tasks such as production reports - Prep and distribute materials to the Control Room, Production Office, and House - Help with audience releases and audience control - Load in/out production trucks, cargo vans, and minivans.

• Coordinated pre-production, production, and post-production for 5 Youtube influencer accounts, with a combined total of 10 million subscribers. • Personally managed the production schedule of Youtuber Carter Sharer, including producing videos from ideation to overseeing the editing process. • Managed all props, inventory, and production equipment including camera gear, lighting equipment, and hardware. • Assisted in running the social media accounts, including Instagram and Facebook, of all 5 creators and personally ran the Team RAR company Instagram account which included marketing efforts related to selling Team RAR merchandise • Assisted with all brand deal campaigns

- Coordinate and book all locations necessary for video shoots - Order, inventory, and maintain all of the props at the studio - Assist on set with set-up, clean-up, and filming

- Perform market research to find potential business leads for the company - Read scripts, treatments, and novels to provide coverage necessary to create a pitch - Sit in on business development meetings to take notes for the Manager and Vice President of Business Development - Perform basic office duties to help with the general upkeep of the team

- Support the Production Coordinators by helping manage show documents such as contact lists, distribution lists, budgets, and call sheets - Reconcile and manage P-Card expenses on SAP - Maintain office organization and assist with administrative duties - Utilize various project management softwares to help with the efficiency of projects - Assist with basic office responsibilities such as rolling calls, printing, filing, going on PA runs, and overall assist the Production Management team

- Responsible for coordinating all events that happen in the facility such as corporate team building activities, birthday parties, field trips, and summer camps - Act as a liaison between local media outlets and Gravity Extreme Zone to schedule TV appearances, radio station promotions, and social media coverage - Manage all outbound marketing efforts through tactics like guerrilla marketing, cold calling, email pitches, and in-person tours - Handle all day-to-day responsibilities and administrative tasks of the back office such as replying to emails, answering phones, filing registrations, etc. - Maintain an upmost level of customer service when meeting with future clientele to ensure partnerships with local businesses

- Perform day-to-day operations like printing, filing, sending mail, assisting with social media, and emails - Utilized grassroots marketing techniques to promote Walt Disney Studio Films such as THOR RAGNAROK, COCO, and THE LAST JEDI - Used guerrilla and Word of Mouth marketing to promote films for Lionsgate, Universal Studios, and Bleecker Street Media - Create online content to help increase social media engagement through visual communication

- Return for work for the Winter and Summer Peak Seasons - Promote a high-quality customer experience for guests throughout the Resort - Reinforcing cultural sensitivity and flexibility through working with international staff and customers - Maintain a positive attitude at all times and always utilize the Four Keys while on shift