Sydney Farrar

· Analyze marketing data (campaign results, conversion rates, traffic etc.) to help shape future marketing strategies & decide on allocation of resources · Brainstorm and develop ideas for creative marketing campaigns · Assist in external or internal marketing activities by demonstrating expertise in various areas (content development and optimization, advertising, event planning etc.) · Liaise with external vendors to execute promotional events and campaigns · Create both internal and external marketing pieces using Adobe Creative Suite, Canva, Mailchimp, and other platforms · Collaborate with marketing and other professionals to coordinate brand awareness and marketing efforts · Plan and execute initiatives to reach the target audience through appropriate channels (social media, e-mail, TV etc.)

• Drive revenue growth by successfully prospecting, building relationships with, and emailing new business opportunities • Plan, organize and implement logistics for trade show exhibitions and training events including flight/hotel bookings, booth design and shipment, and overall presentation • Set-up and staff trade shows, industry events, and demos including Food Expo’s, Distributor Trade Shows, Charity and Retail Demo Events- Travel required • Evaluate and determine whether events are worth attending/sponsoring based on their cost, potential attendees, speaking opportunities, and other relevant market factors • Design and manage company social media; successfully represent company branding initiatives • Create and manage College Ambassador Program including recruitment, social management, point of contact and shipment lead

• Assessed gymnast strengths and weaknesses • Designed personal programs for skill development while keeping a safe and encouraging environment • Created room for program growth and expansion based on skill level • Mentored and guided new instructors ensuring they were properly trained in all work related duties

• Aided in gymnast skill development • Ensured the safety of the class • Taught students basic to advanced gymnastics skills

• Worked with Director of Strategic Partnerships in planning and executing MSU Health and Wellness Expo 2019 • Identified and communicated with potential partners for the event • Helped manage the process and make sure the event is a success from set-up to break down • Communicated with internal staff, professors and student volunteers across multiple departments • Assisted in seeking products or services donations for raffle baskets • Developed marketing materials to promote the event • Created follow-up survey to give to participants and attendees to understand event outcome • Organized and summarize data after the event to understand audience and identify potential ways to improve

• Shadow Cameron Gardner, M.S, CAN, CSCS, Clinical Nutritionist • Attend nutrition counseling sessions and assist with 24 hour recalls, food frequency charting, body fat analysis using skin fold caliper • Create nutrition food and supplement guides • Create education modules for client use