Sydney Schoenfeld

Disney Princess Concept Artist & Illustrator @ JAKKS Pacific

About

Driven on glitter, girl-hood, and endless passion, Sydney Schoenfeld is a toy designer and illustrator whose work unifies fairytale whimsy, fashion flair, and immersive, storytelling based play in every detail. Her vibrant eye for design and thoughtful approaches for play have brought her to Disney, Mattel, and Jakks Pacific for designing, licensing, and freelancing. Valuing creative and corporate empathy, she works to inspire innovation and imagination for her teams through collaboration, communication, and curiosity from sketch to shelf. Learn more and view her portfolio at www.sydneyschoenfeld.com

Country

United States

City

Los Angeles Metropolitan Area

Industry

Design

Skill

Adobe Photoshop, Microsoft Office, UX Research, Toy Design, Oral Communication, Digital Fabrication, Design Thinking, Attention to Detail, Adobe Creative Suite, Adobe Illustrator

Experience

Disney Princess Concept Artist & Illustrator

JAKKS Pacific

2024-10 - Present · 2 yrs

Los Angeles, CA

- Created preliminary concepts and b-sheet materials for manufacturing - Worked with quick turnover times, successfully meeting deadlines while balancing work and student life

Disney Princess Design Intern

JAKKS Pacific

2025-5 - 2025-8 · 4 mos

Santa Monica, California, United States

Designed for both ILY Disney and Disney Princess teams on new product ideation for 2026. Designed and assisted concepts for Disney Princess petite line, value items, roleplay products, and international exclusive products. Assisted design through overlays, graphic placements, orthographic illustrations, color call outs, mood boards, and creating textiles.

Girls Hardlines Licensing & Design Intern

The Walt Disney Company

2024-6 - 2024-8 · 3 mos

Glendale, California, United States

Worked as a concept designer for the Girl’s Hardlines Licensing team Worked closely with Mattel and Jakks on Disney Princess, Frozen, and ILY product development Developed products for 2026 girl’s playsets and dolls Deco and sculpt overlays for Jakks team Worked on bluesky dolls product development under Disney Channel

Social Media Specialist

Otis College of Art and Design

2023-8 - 2024-5 · 10 mos

Los Angeles, California, United States

Designed and coordinated social media posts to promote the Toy Design major at Otis College.

Classroom Assistant

Otis College of Art and Design

2023-6 - 2023-11 · 6 mos

Los Angeles, California, United States

Worked with students aged 5 to 14 to promote interests in art and design. I worked with multiple professors in fashion design, toy design, graphic design/ illustration, and animation.