Sydney Reede
PR & Influencer Coordinator, Prestige @ Puig
About
Driven by my interest in fashion, entertainment, and digital media, I love building synergetic connections between brands and culture—creating moments that resonate and relationships that last. I’m a PR & Influencer Coordinator at Puig, where I oversee social media communications across beauty and fragrance for Carolina Herrera, Jean Paul Gaultier, and Rabanne. From spearheading social media partnerships to supporting the curation of branded events, I’m passionate about bringing brand stories to life in ways that feel authentic and memorable.
United States
New York City Metropolitan Area
Apparel & Fashion
Community Relations Management, Trend Research, Cross-functional Collaborations, Negotiation, Scheduling, Travel Arrangements, Budget Management, Entertainment Industry, Organization Skills, Timelines, Branding, Written Communication, Brand Marketing, Appointment Scheduling, Pitching Media, Writing, Public Relations, Influencer Outreach, Data Analysis, Creative Content Creation
Experience
PR & Influencer Coordinator, Prestige
Puig
New York, New York, United States
Carolina Herrera, Rabanne, Jean Paul Gaultier
Global Entertainment Industry Relations Assistant
Gucci
New York, New York, United States
Public Relations Intern
Sandrine Charles Consulting
New York, New York, United States
Influencer Marketing Intern, Agency
Curology
Work with manager to ensure all influencer partnerships and campaign content are brand compliant; Maintain organized and accurate records of influencer partnerships and regularly research to inform future opportunities and strategy; Influencer sourcing
Digital Marketing Intern
kate spade new york
New York, New York, United States
Work with the Organic Social team to support their overall needs including assisting in the development and conceptualization of social content, support the management and organization of cross-functional social media calendars, and support in the research and buildout of an organic YouTube strategy.
Intern
BRAG
New York, New York, United States
BRAG is a non-profit organization that prepares and educates professionals, entrepreneurs and students of color for executive leadership in retail, fashion and related industries.
Campus Ambassador
Curology
Durham, North Carolina, United States
Lead and piloted a new college ambassador strategy on Duke's campus; identified and tapped into major on-campus events to broaden Curology’s reach; identified and collaborated with individuals across campus and within your university’s broader community; identified new marketing channels on campus, whether newsletters, newspapers, outdoor opportunities, or other digital channels; created content for social media channels; disbursed custom-made Curology merch in an inventive and creative way
Intern
ShopShops
Conduct social media research and coordinate initiatives to improve ShopShops' online presence; Assist the app's influencers on livestreams by facilitating the behind the scenes functions of events, like uploading products to the app or managing the comment sections
Salesperson
BHOOMKI
Brooklyn, New York, United States
Carry out general retail tasks, like assisting customers and assessing their needs, product merchandising, store upkeep, and stocking inventory; Photograph and style product images for the website, newsletter, and social media; create newsletters and content for social media
Intern
Brand Assembly
Develop social media marketing strategies to bolster the presence of emerging brands; conduct research on fashion and lifestyle brands to develop a portfolio of potential partners; communicate with potential brand partners to solicit participants in our bi-annual trade shows in NY and LA
Education
Duke University
Program II- Fashioning Society: A Reassessment
Honors: 2x Dean's List with Distinction, Benenson Arts Funding awardee
North Carolina Central University
Clothing & Textiles
Course- Fashion Merchandising I
North Carolina State University
Fashion & Textiles
Courses- Textile Technology; Entrepreneurship and New Product Development in Textiles
Newburgh Free Academy
Sydney Reede's Contact Information
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