soyeon choi

Manager Online Business (On-line Marketing; Increased sales 60% over prior year in On-line shop Maintained buying and planning for business Served as manager of Online Shop implemented and conducted quarter team meeting Directly responsible for up to four employees, motivated and developed team members Searched new supplier and items from online market, designed meeting for new product release

Designed and created e-commerce sales models Bought and purchased as in On-line sales associate Negotiated the price of product with suppliers

* Responsible for CRM Marketing campaign Planning, Operating and Analysis (DM, eDM, Messaging service (SMS,LMS etc.)) * Execute and plan the campaign be based on CRM strategy by monthly, Suggest insight analysis campaign report * Advanced Email Campaign * Plan and execute Email Automatic campaign be based on customer life cycle * Analysis Churn Prediction & Prevention Model, Brand Advocate Modeling * CRM Campaign quality advanced : Targeting and channel Optimization * Advanced the performance of campaign (Pre-analysis, channel preference) * Develop and build the campaign performance measure index * Email Acquisition campaign (Mobile, Web, Offline) * Execute Global CRM campaign, update the customer information * Execute new customer campaign base on the web log date and offline data * Report the channel and design optimization

* Assisted SEO projects of clients (Hundai Motor Co., Samsung Electronics Co.Global, ect.) to decrease consumers’ complaint on online and to release new brand successfully. * Monitored and reported weekly/monthly result of digital marketing to clients

* Assisted new product launching with setting its concept & brand management * Assisted consumer segmentation FGD interviews to research consumers’ needs * Supported promotion events of brand marketing team with active communication * Translated and summarized consumer research reports to inform AB InBev of it * Researched and reported about trends and drinking behavior of consumers in 20s

Product Marketing Specialist, Nu Skin Marketing Team

* Digital Index Project Team Leader * Develop and build Digital capability index, measure and improve the index. * Analysis competitors and monitoring cosmetic market trend and digital environment * Build up the Index Dashboard system * Digital Analyst Support * Analysis IMC campaign performance based on brand business strategy * Global Roll out Project PMO * Global Web site Roll out (69 site) * Communicate with Local stakeholders and client * Set up and control the schedule and timeline(WBS)

* Responsible for A Company Brand Web/Mobile/SNS operating and analysis * Build up Digital Marketing Strategy based on analytics data * Reporting the Digital dashboard and analysis web log (which is online database) traffic by monthly, quarterly * Support the IMC Campaign execution and build up marketing strategy * Responsible for Amorepacific corp. web site Renewal Project as PMO (Strategy, Planning, Operating, Managing, QA) * Communicating with the regional managers for operating Global Web site

* Senior Specialist/ Global Digital Project Product manager & Digital Data Analyst * Execute Global Me Commerce project PM and Sales Platforms PM role and task * Execute the digital project using Agile methodology * Build the Digital data strategy and execute actual action plan through driven digital data * Provide a rich source of insight of competitors’ service, market conditions, general trends of consumer decision making

Scholarships received in 2014-1

Department of Chinese Language & Literature