Sweta Rudra

Digital world is a dynamic world and there are just about a million innovations and opportunities waiting there. My role at Dot & Key has given me a chance to experience the same. Being part of an e-commerce first brand, there is a lot of deep diving into understanding the various assets and channels that can be built and utilised on digital towards the sale of a product. With the organisation expanding in terms of product range and channels of sale and marketing, my role in the organisation gets a first hand experience into various product launches, expansion methods, re-marketing, product advertising, product key communication, brand development and so on.

I work at a very core level of brand design and development for Winkies. As Winkies is about 4 years old in the long shelf life packaged cake segment and also the no.2 ranked brand nationally in the segment after Britannia, the identification and optimization of need gaps of the consumers and creating specific impactful communication and recall becomes a key responsibility of the custodian. I lead the team by planning communication routes along with creative agencies, consumer led promotions, awareness campaigns in both rural and urban markets, creating and evaluating media strategies for the brand nationally.

Brand Management, Digital Activations, Social Media Content, Events

Research Associate at Looking Through The Glass Project dedicated towards finding cultural insights given millennial and genZ key for brand advertising.

Deep understanding of Marketing & Brand functions hand in hand with latest digital tools and platforms. Analytical orientation towards data, content, revenue generation and overall growth of an organisation.