Paul L.
Lead / Strategic Synerge [Product & Partnership] @ NC AI
About
Strategic business development expert and service model designer with over 20 years of experience across TV/ISP, gaming, and online entertainment. Proven track record of leading new initiatives from concept to commercialization, driving innovation and generate new sales channel through strategic partnerships and emerging technologies. Known for pioneering cross-platform VR games with data-driven live service, and implementing B2B2C sales strategy to supplement and overcome the inherent limitations of the B2C VR market, creating strategic value of my product/service to fit into enterprise strategic direction. Since 2024, my focus has been on harnessing the benefits of AI technology within the game development pipeline to enhance production efficiency, enrich gameplay mechanics, and explore ethical framework for co-existing with AI beings. Recently joined NC AI, a spun off from NCsoft, to transform your imagination tangible.
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South Korea
Information Technology & Services
Executive Management, Service Design, Business Process Improvement, Operational Planning, Budgeting, Financial Planning, Financial Analysis, Strategic Planning, New Business Development, Operational Efficiency, Strategic Thinking, Research, Contract Review, Negotiation, Problem Solving, Budgets, Project Planning, Mobile Devices, Strategic Partnerships, Product Management
Experience

Lead / Strategic Synerge [Product & Partnership]
Seongnam
• Structuring an AI suite for game development and live-ops utilizing NC AI's foundational technology. • Developing strategic partnerships within the video gaming sector and beyond to enhance collaboration. • Driving cross-industry & cross-functional innovation in AI implication

New Initiative Lead
Seoul, South Korea
• Spearheaded initiatives at LINE Games to explore opportunities beyond the traditional video gaming industry. • Led the production of a new mobile game, combining creativity with strategic planning. • Collaborated with cross-functional teams to ensure alignment and innovation in project execution.

Founder / Managing Director
United Kingdom
Recognized by the UK Department of Business & Trade (DBT) as an innovator and invited to the UK following my exit from Pixelity. Founded DIIV Limited in Birmingham to develop a sci-fi game project across VR-AR-mobile platforms harnessing the benefit of AI tech to build virtual life ecosystem. Designed a production pipeline and partnerships that incorporate generative AI across gameplay mechanics, content flow, and live operations to maximize efficiency within a small development team. • Selected as a Tier 1 Innovator by the UK Department of Business & Trade • Alumni/member of DBT's Global Entrepreneurship Programme (GEP), Ukie, CreativeUK, Barclays Eagle Labs, and others • Completed UI/UX redesign project for global launch of a Korean AI tech startup's admin/user tools • Designed a trilogy of sci-fi games introducing virtual life for humanity to co-exist with AI beings in a virtual world. • Built a cross-functional, cross-border partnership system in the UK and Korea to support DIIV’s in-house development pipeline • Participated in service designing for Afun Interactive’s virtual idol livestream platform
Founder, CEO & Executive producer
Pangyo, South korea
Founded Pixelity Games with a vision to capitalize Korea’s strength in online multiplayer game development and live services for immersive gaming. Led the development of the world’s first cross-platform multiplayer VR game and launched it across multiple platforms. Recognized for technological innovation, I secured strategic partnerships with META, SK Telecom, NAVER, PICO, Xiaomi, AWS and Samsung. Grew the studio to 30 developers, produced over seven in-house/joint VR titles, and raised over KRW 5 billion in funding.
• Developed and released

Director / Co-founder
ILLION Corp.
Pangyo
Co-founded Illion Corp. with former NEXON developers. Successfully pivoted a dropped mobile action RPG project into a co-op multiplayer VR game, the first hack-and-slash VR game in the market. Overlooked all business aspects including company operation, legal/finance, business development, funding, as well as development strategy, including in-game monetization model, platform integration and compliance.
• Developed

Head of Global Affairs
Songpa-gu, Seoul, Korea
Back to Ndoors from Nexon. Ndoors was an affiliate company of Nexon, developing cross-platform game titles. My focus was on propelling mobile e-sports globally, designing highly complex virtual economics ecology, and cross-platform integration with new gaming platforms.

Head of Global Affairs
• Introduced game-as-a-service model for Nexon’s first hit mobile game

Live Action(Strategy) Team Leader
Gangnam-gu, Seoul, Korea
• Overlooked and developed mid to long-term development strategies for NEXON’s legacy MMORPG titles to revitalize aging live service by introducing multiplatform service expansion strategy with dedicated mobile companion app, and cloud gaming • Analyzed F2P gaming theory and implemented on co-development strategy frameworks with US based global mobile game companies • Overlooked cross-platform service strategy and platform compliance for first ever cross-platform(Web-iOS-Android) RPG game <3 Kingdoms> by Ndoors, a subsidiary studio of NEXON • Proposed and carried out membership system & policy improvements for foreign-nationality users and employees
Paul L.'s Contact Information
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