Swati Das

Brand Marketing Specialist @ Innovist

About

Results-driven Brand & Marketing professional with experience across personal care, lifestyle, and fashion-led brands. I work on building brands end to end—spanning influencer & UGC marketing, content strategy, offline activations, product launches, and integrated campaigns that drive visibility, engagement, and business impact. I’ve managed campaigns from idea to execution, collaborating closely with creators, agencies, and cross-functional teams to deliver cohesive brand experiences across digital, retail, and on-ground touchpoints. My strength lies in blending creativity with execution excellence, ensuring every initiative is aligned with brand goals and delivers measurable results. Adaptable, detail-oriented, and execution-focused, I thrive in fast-paced environments where strategy meets action. Always excited to work on brands that value strong storytelling, cultural relevance, and meaningful consumer connections.

Country

City

India

Industry

Apparel & Fashion

Skill

Creative Marketer, Brand Building, Project Coordination, Marketing Campaigns, Brand Marketing, Marketing Campaign Management, Influencer Outreach, Trend Research, Media Trends, Campaigns, Campaign Execution, Trend Analysis, Campaign Effectiveness, Influencer Marketing, Consumer Behavior, Strategic Thinking, Problem Solving, Brand Strategy, Key Metrics, Strategy Execution

Experience

Brand Marketing Specialist

Innovist

2025-2 - Present · 1 yr 8 mos

Gurugram, Haryana, India

Asst Marketing Manager

MarcoWagon Retail Pvt Ltd

2022-8 - 2024-11 · 2 yrs 4 mos

Ahmedabad, Gujarat, India

•Oversaw content, banner utilization, PR content, and event participation, ensuring strong brand representation across digital platforms. •Identified and executed successful influencer collaborations, driving increased engagement and brand awareness. •Managed social media engagement on LinkedIn and Instagram, leveraging creative content strategies to grow following and boost interaction. •Led the execution of the "Ajio Global Store" page, driving traffic and sales through collaboration with Ajio International Brands Team. •Served as the primary marketing contact for Ajio, Ajio Luxe, and Ajio Gold, consistently meeting business objectives. •Contributed to the success of the "WKND Global Pop-Up" exhibition across India, generating significant brand awareness. •Facilitated celebrity photo shoots for top brands, including NA-KD, Grimelange, and OXXO, enhancing brand visibility. •Produced high-quality content, including articles and blogs, driving engagement and conversions. •Oversaw performance marketing for renowned fashion brands like DKNY, Guess, Michael Kors, and Herschel on Flipkart, optimizing SEO, creatives, and content for increased brand visibility.

Marketing Intern

MarcoWagon Retail Pvt Ltd

2021-11 - 2022-4 · 6 mos

Ahmedabad, Gujarat, India

• Managed content creation to align with business objectives, ensuring engagement. • Executed digital marketing strategies, including SEO and display advertising, to drive traffic. • Leveraged social media platforms to increase brand awareness and engagement.

Visual Merchandiser

Raymond Limited

2018-6 - 2019-5 · 1 yr

Thane, Maharashtra, India

Visual Merchandiser

Raymond Limited

2018-1 - 2018-4 · 4 mos

Thane, Maharashtra, India

• Designed visually stunning displays using expertise in design, 3D visualization, and graphics. • Conducted market research to analyze consumer trends and inform merchandising strategies. • Collaborated with cross-functional teams to create impactful campaigns driving sales. • Developed and implemented merchandising plans aligning with business objectives and audience needs.