Swathi Raj

Providing ongoing strategic support for key accounts and integrated campaigns, focusing on business continuity, partnership development, and ensuring high-value client delivery.

1. Business Development: Identified new client leads and secured partnerships, focusing on driving commercial growth and maintaining a healthy business pipeline. 2. Integrated Campaign Management: Crafted comprehensive marketing strategies, leveraging integrated media planning and execution across digital and traditional channels. 3. Project Orchestration: Managed complex, high-reach brand activations from inception to execution, providing ongoing support and ensuring continuous delivery of value. 4. Budget & Resource Management: Oversaw budgeting, expense strategies, and efficient allocation of resources across multiple projects to deliver cost-effective client solutions. 5. Stakeholder Management: Served as the primary point of contact for clients, ensuring seamless internal and external communication and providing strategic reporting to meet project goals.

1. Brand Development Strategy: Gaining hands-on experience in shaping and sustaining a brand over time by developing the brand's tone, identity, and visual assets aligned with sustainable values. 2. Event Strategy & Identification: Researched and identified high-value event and pop-up opportunities and led the strategic planning and operational preparation for international activations. 3. Logistics & Pre-Event Orchestration: Managed meticulous planning documentation, merchandising strategy, and communications support to ensure seamless execution logistics for international brand appearances. 4. Operational Streamlining: Contributed to developing backend processes for international delivery and payment resolution, ensuring smooth global logistics and efficient inventory management.

1. Relationship & Partnership Management: Focused on nurturing and maintaining high-value partnerships across major platforms and brands to convert audience interest into commercial success. 2. Strategic Marketing Contribution: Contributed to the overall marketing strategy and media plans, including planning and aligning media flighting schedules for the film's multi-lingual rollout. 3. Regional Coordination & Logistics: Managed key operational coordination for high-value distribution partnerships and the preparation and deployment of marketing assets for upcoming GCC markets.

1. Led brand collaborations and partnership development in the Indian, Hong Kong & Singapore markets, resulting in 50+ print features and 70+ artist partnerships in top publications including Vogue, Filmfare, and Harper's Bazaar. 2. Orchestrated 28 high-touch brand exhibitions across domestic and international locations, developing a robust offline calendar that generated 12% of the gross sales in FY 22-23 through direct revenue participation. 3. Secured high-profile celebrity collaborations (e.g., Jahnvi Kapoor, Guneet Monga, Dia Mirza), enabling key media features with figures like Oscar-winner Guneet Monga, significantly elevating brand reputation. 4. Managed global sales channels as the single point of contact for 15+ brick-and-mortar stores and 14+ online marketplaces across PAN India, UAE, Australia, UK, Europe, US, and Canada. 5. Drove significant revenue contribution by managing key client accounts and efficiently overseeing order processing and fulfillment for wholesale purchase orders. 6. Spearheaded the sustainable packaging initiative that resulted in over 95% of orders shipped in reusable bags, reducing single-use packaging materials by 96% while maintaining cost-effectiveness.

Expertise in technical documentation, software testing, and core operational processes for Oracle's flagship product, FLEXCUBE.