Swastik Kumar Panda
Marketing Communications Manager @ itel India
India
Greater Bengaluru Area
Retail
Brand Marketing, Media Buying, GTM, Public Relations, Social Media, Social Media Marketing, Brand Management, Category Management, Merchandise Planning, Influencer Marketing, Data Analysis, Microsoft PowerPoint, Microsoft Excel, Quantitative Research, Presentation Skills, Microsoft Office
Experience
Marketing Communications Manager
itel India
Noida, Uttar Pradesh, India
Marketing Management Trainee
itel India
Noida, Uttar Pradesh, India
Events Head
E-Cell, IIM Rohtak
Rohtak, Haryana, India
Member
E-Cell, IIM Rohtak
Rohtak, Haryana, India
Strategy and Planning Intern
Reliance Retail
Navi Mumbai, Maharashtra, India
• Analyzed effectiveness of existing category management strategies of GM category of JioMart Partner using MCP • Evaluated the price elasticity and ladder management analysis of 100+ SKUs using Price Benchmarking across 100+ cities • Examined the promo efficiency of format specific promotions & impact of sales and brand mix across different categories • Recommended changes in JioMart B2B app, promotions, sales and marketing strategies to increase Rupee Gross Margin
Marketing Intern
ITC Limited
• Communicated with 1500+ influencers on social media platforms for brand collaboration with ITC’s skincare brand, Dermafique • Prepared the Brand Brief and a database consisting of details (followers, engagement rate etc.) of 1500+ influencers for ITC • Convinced 82 influencers to undertake barter collaboration with Dermafique as part of a social media campaign • Ideated marketing strategy for the brand outreach of Dermafique and implemented it through social media platforms
Business Development and Sales Intern
MyCaptain
• Generated leads for educational courses by posting content on social media platforms • Converted leads by reaching out and explaining the benefits and USP of the courses • Helped to create awareness about the company through social media and webinars • Guided students in selecting the appropriate courses as per their educational requirements
Education
Indian Institute of Management Rohtak
Business Administration and Management, General
Indian Institute of Management Rohtak
Marketing and Strategy
Swastik Kumar Panda's Contact Information
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